5 SEO Tips for Brand Building

Brand Building

Building a brand takes several things into consideration. In this increasingly digital landscape, you want to be visible online, but more importantly, you want to be visible to the right target market. You also need to learn to pivot if the original business plan does not work.

With plenty of key metrics you want to track and metrics others suggest you track, it can be overwhelming to get started. Focus on these five tips first.

Establish your brand voice

Every type of content you publish moving forward will need a consistent brand voice tying them together. Having a clear brand voice will make it easy to onboard new members of the team. It will also help you relate to your target audience. In fact, your brand voice should be aligned with the target audience you want to target, so they should be determined together.

Play around with free social media channels

Creating accounts on Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tiktok and many other social media platforms is free. Take the time to establish all these in the early part of brand building, because you also need to protect your brand from individuals who might try to use your name in the future.

Once you have those channels set up, turn them into active lead generation channels. After some time, you will notice that certain channels may be performing better than others, and this will give you an idea of where you should focus your attention and marketing budget moving forward.

Have a clear SEO marketing strategy

Brand building relies heavily on your SEO marketing strategy, especially in a climate that is highly competitive. You may have an established brand voice and a fully-functioning website, but with no SEO marketing strategy in place, all of these will go to waste. You need content to help you improve your SEO, and you need to know what that content should focus on.

Work on your timing and delivery

Successful comedians agree that timing and delivery make or break a good job. And this is happening in real-time, in front of a live audience. There is no room for mistakes. Be as meticulous as a successful comedian when it comes to the timing and delivery of your content.

Know when your audience is most engaged, and know what channels work effectively for them. Some may be more responsive and engaged on Instagram over the weekends, while others might be preferring Facebook during weekday break times. This knowledge is something you acquire after assessing your target audience’s behaviour, but you may also refer to industry standards to establish a baseline.

Never underestimate the power of email marketing

As mentioned earlier, creating your social media accounts often come free. The challenge is reaching your audience or subscribers because this is often where platforms like Facebook take their profit. Even if you have a million followers, your content will not necessarily be seen by all of them unless you pay for boosting.

Email marketing, on the other hand, can be seen by each and every recipient of the email. Your goal for email marketing is to make them open the email and engage with its contents. Building and growing a subscriber database can give you good returns, so make sure you are offering great content they will want to receive more of.

Brand building means doing everything in your power to put your brand out there, in the best light possible. Incorporate SEO in your marketing strategies, be consistent, and be patient.