Category: Digital Strategy Training

Writing blogs is one of the most effective ways to gain awareness for your brand and build authority. But, if your blog is not getting traffic, how do you make your business stand out? You don’t have to put your blog in draft – you can create one that drives traffic and makes an impact.

As part of your SEO training in Hong Kong, learn the ways to create blog posts that generate traffic for your business. Here are some pointers from experts:

1. Write with your audience in mind.

While you want to write blogs that can rank on search results, you should always focus your efforts on writing content for your audience. This means developing topics that address their needs, answer their questions, or provide them with a solution.

2. Use keywords as part of your blog strategy.

The great thing with a keyword-driven blog strategy is it becomes easier to look for an angle for your content. This also allows you to write about topics that are actually being searched on by your audience. With keywords for your blog strategy, you can write content that supports one another.

3. Develop a distribution strategy.

Your content shouldn’t just sit on your website. Find other ways to promote it to get more eyes and drive readership. This is where a distribution strategy becomes essential. Look for ways to promote your content, especially on channels that are related to your brand.

Well-written blogs can be a game-changer for your brand, so don’t put this strategy into the backburner. If you need more insights, our experts are here to share more pointers.

Back in the day when SEO was new, webmasters tried different aspects to game the search engine. That won’t work today. An important aspect of SEO is optimizing for the users – a fact that Google continuously advocate. With users at the center, how do you develop your SEO strategy?

With professional SEO training in Hong Kong, you can learn about developing a buyer-centric approach in doing SEO. Here are a few ways you can achieve this:

Map Your Customers’ Journey

Your strategy starts with identifying where your customers are in the buyer’s journey. This allows you to develop content and align keywords based on their intent. For example, website blogs and infographics can be great content materials for attracting customers in the awareness stage.

Use Keywords as a Guide

Reinforce your strategy with keywords that your target audience are using. You can use different tools to determine which keywords have a high search volume – Ahrefs and Semrush are some of the most recommended.

Always Delight Your Customers

Contrary to common belief, the journey of customers doesn’t end with a conversion. You need to continuously build the relationship. How does this relate to your SEO strategy? You can do this by optimizing your website with engaging content and making customers come back by offering them value.

Your SEO strategy is just one aspect of your digital marketing initiatives. But always think of the user when developing your strategy. If you want to learn more about developing a buyer-centric SEO approach, we can show you the ropes. Talk to us!

“Do I choose SEO or PPC as my strategy?” This is a common question that businesses ask when they talk to digital marketing experts or when they try to develop their own strategy. While SEO and PPC are done differently, this doesn’t mean you have to choose one over the other. It’s a matter of knowing how to combine both to maximize your online presence.

As you dive into corporate SEO training in Hong Kong, learn the merits of using SEO and PPC together. Here are a few tips from the experts:

Experiment with Keywords

One great thing that comes out of using PPC and SEO is you can determine which keywords to rank for your business. With PPC, you can experiment keywords to use for your SEO strategy. Choose a keyword that is highly relevant to your products and has ranking opportunities for your PPC strategy. See how it performs, and if the results are good, you can use that keyword to start optimizing your website.

Promote Your Content

If you have a high performing blog post, you can use PPC to promote it on search results and get more traffic. This allows to build awareness for your content and attract the attention of more users. Later on, you can further optimize the content so you can let it rank organically.

While SEO and PPC are often thought to be on different sides of the digital marketing plane, you can still use them together to maximize online real estate. Let our experts help you develop a strategy that incorporates both.

Email marketing is alive and very much working. Even with the growing popularity of social media and other online channels, email remains an effective way to market your brand and connect with your customers.

Here are some tips on how to boost your email marketing efforts.

Personalize your emails

Use customer data to personalize your messages. When offering an item from your line of products, for instance, look at the subscriber’s purchase history so you can offer the right item. Personalized emails bring six times higher transaction rates than non-personalized emails.

Make emails mobile-friendly

Majority of emails are accessed via mobile devices so optimize your emails for smaller screens as well. Otherwise, you might lose subscribers along the way. To do this, use a responsive email design, shorten subject lines and pre-headers, and make CTAs as prominent as possible.

Design your emails

Create positive impressions by giving your emails a proper design. Use a straightforward and simple layout and keep the most important details at the top. Code your own HTML template so that it matches your branding.

Create a schedule

Know the best time to send emails to ensure that your subscribers read them. Research suggests 8:00 pm to midnight is the best time to do so. Saturdays and Sundays are also prime days to send promotional emails. There is lower volume of email sent on the weekends, making emails stand out easily. Remember, however, that the ideal mailing time depends largely on your customers’ behaviors among many other factors. 

According to experts in digital marketing strategy for lead generation, this approach can give businesses a significant advantage. Keep the above-mentioned tips in mind to succeed in this undertaking.

The digital strategy training provides businesses with another channel for online promotions. However, some fail to utilize the power of social media. When they think of social media, they only think of scheduling post after post. What they don’t realize is this only covers the surface of social media.

A thorough social media strategy focuses on maximizing engagement. After all, how else will you know if your strategy is working if no one is interacting with it?

In this post, we will cover the different ways to increase engagement as you provide lead generation training for your team:

Hold Polls and AMA Sessions

The fastest way to get customers to interact with your business is by posting polls and hosting “Ask Me Anything” sessions on your social media channels. This allows you to impart insights and deliver value that displays your brand’s expertise. Most importantly, this provides your business with intel about what customers are currently looking for.

Don’t Just Feature Your Own Content

Social media isn’t only a great place to post your own. It also provides you with a channel to share content from other industry authorities. When you mention an influencer and they picked up on it, there’s a high possibility of them resharing the content and making you visible to more people. This expands your presence to a wider audience.

Personalize Your Messages

It’s important to make customers feel that your message is addressed to them personally. This improves their affinity to your brand and shows your business cares about what customers think. This means you have to humanize your brand. Remember that people are more likely to trust real individuals and not just another faceless company.

Promoting your business through social media is not about getting content out there; it’s making real connections with your customers that matters.