Going Global: Opening Your Shopify Store for International Buyers


If you own an ecommerce business, there are plenty of ways you can explore to make it grow and scale. From an online-only shop, you can expand to brick and mortar stores when things start to take off. Apart from adding new products or services, scaling up your marketing strategies through professional SEO training, or accepting orders from wholesale buyers, there’s one more approach you can look into: going global. So, are you ready to introduce your business to new international markets?

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Are your products globally appropriate?

Even if your products are ready to grow, keep in mind that there are certain types of products that won’t translate well into global sales. Some factors may cause them to be too expensive to introduce overseas or in some specific markets. It takes a lot of work to sell products overseas, and all these efforts won’t be worth it if you won’t be able to find enough buyers.

Can you ship your products overseas?

One of the biggest issues ecommerce businesses face when they’re starting out is shipping orders. If your products are able to sell well in certain countries, it will be easier to find partners who can offer warehouses and shipping facilities that are closer to your target market. All of these, however, require a huge amount of budget. So, make sure to test the waters first.

Can you overcome language differences?

Here is another problem when trying to sell products internationally. Because your website and overall marketing efforts are using a single language, it’s challenging to market them to those that speak a different language. So, start by selling to countries that speak the same language first. If your business is based in America, for example, you can start by exploring Canada, Australia, and the UK. If your base is English, look into other countries that use languages with the same traits and structures.