Lead Generation: Are You Doing It Right?

Your phone has been ringing non-stop. You’re getting inquiries about your services and products left and right. But, why is your conversion rate not hitting the ceiling? 

You’re probably doing something wrong with your lead generation strategy. 

Here’s one thing you need to understand about lead generation—it’s not a “cast a wide net and expect everyone to be your customer” approach. 

An effective lead generation strategy starts with knowing who your real customers are. It’s about laser-focusing your efforts, so you don’t waste time, money, and resources trying to convert everyone. 

In this post, we’ll help you solidify your lead generation strategy, so you can convert the ones who can make an impact on your business.

1. Identify Your Target Buyer Persona

One important thing you’ll learn when attending a digital marketing strategy for lead generation training is how to define your buyer persona. A buyer persona is a representation of your customers. This details their demographics and psychographics. 

Knowing your target buyer persona makes it easier to develop lead generation strategies and position your business based on their needs. This also helps you create marketing messages that appeal to their interests. 

2. Segment Your Leads

When it comes to lead generation, you need to determine who your top of the funnel (ToFu), middle of the funnel (MoFu), and bottom of the funnel (BoFu) leads. This allows you to allot the appropriate digital marketing channel when targeting prospects. 

For instance, optimizing your website to get more traffic is likely to attract more ToFu leads. Remarketing campaigns, email marketing, and paid ads are effective at drawing the attention of MoFu leads. Promotions are more ideal for targeting BoFu leads. 

3. Maximize Your Digital Channels

Most businesses think the only way they can get leads is through social media. While Facebook is the biggest social media platform to date, it’s not the only channel you should be focusing on. 

For one thing, you need to work on your website. Think of your website as your online business card. It’s where customers will find the most information about your business. 

You should also look at the writing on third-party websites. Submit guest posts on websites where your target audience is most likely to visit. 

Just like any strategy, lead generation requires a great deal of thought. It’s not something you do at random—you need to know which digital channels work for you, so you’re getting the right leads that will convert into business.