Small businesses should look into different opportunities to expand their customer base. This means maximizing all available channels and resources for their lead generation efforts.
But, how do small businesses make the most of their digital marketing strategy for lead generation? We share some of the ways to train your team when it comes to lead generation for small businesses:
1. Develop Content Offers
Otherwise known as lead magnets, content offers make an effective strategy to attract leads and get them to subscribe to your email list in exchange for their contact information. Content offers come in different forms – blog posts, case studies, whitepapers, or any material they can download.
However, developing content offers go beyond providing them with valuable content. You need to setup these content on the appropriate pages of your site – preferably on those that get the highest traffic.
2. Email with a Purpose
Leads from content offers can filter through your email list. This provides you with contacts that you can reach out to. However, this doesn’t mean you’ll blast them with email almost every day. What you need is an email marketing plan that makes your leads more interested with your services. Develop your email sequences with messages that match their stage of the buyer’s journey. This helps in nurturing leads until they’re ready to transact with you.
3. Qualify Your Leads
Not all leads may need your services. There are some you’ll need to disqualify or put on hold, so you can prioritize leads who have a genuine need for your service. This is why you need to qualify them and determine if they’re interested in buying anything from you.
A lead generation strategy is staple in any business. As you attract and nurture more leads, you’ll soon find your small business growing and matching the pace of household brands.