Growing your business in a highly digital world can be challenging. This is especially true when you have a ton of competitors around. But according to experts in lead generation in digital marketing in Hong Kong, this will never be the issue when a business has a solid marketing strategy. But how do make one? The following are four old but very effective means to boost your lead generation campaign.
Search engine optimization
Search engine optimization (SEO) remains one of the most effective lead generation strategies in terms of attracting relevant traffic to your website. Through SEO, you get higher ranking in the search results. In effect, your website can get more valuable traffic. Keyword research is import in SEO. Try focusing o long-tail keywords because they tend to attract leads who are more interested in your product or service. Other aspects and areas you must improve to boost your SEO include page speed, user experience, and content.
Pay-per-click (PPC) advertising is another great way to get leads that convert. Same with SEO, keywords play an important role in this strategy. Keywords determine where your ad shows and more importantly it affects your ad’s cost-per-click (CPC). Again, similar with SEO, long-tail keywords are good to use because they have lower CPC and are an excellent choice for lead generation. It pays to create a powerful PPC ad because it caters to people who are looking for the exact product or service you are offering and are ready to make a purchase.
Social Media Ads
Operating similarly as PPC ads, social media ads make an excellent tool for lead generation. The best thing about these ads is they appear on the screen of users who are profiled to have the tendency to like your product or service. There is no need to wait for users to key in your target keywords. Popular social media platforms like Facebook, Instagram, and Twitter offer different options for businesses to make valuable leads. Each of them has their setup for paid ads so it pays to know where you can effectively push for your lead generation efforts.
If you want a robust lead generation campaign, make sure to consider these old but very effective strategies. Every lead matters in this highly competitive world of business so choose a strategy that will connect you to qualified leads.