Starting from Scratch: A Step-by-step Guide to Learning SEO

Starting from Scratch: A Step-by-step Guide to Learning SEO

Search engine optimization is an in-demand service nowadays. As more and more businesses use digital platforms to do marketing, SEO becomes more and more essential. Business owners endeavor to know the basics of this digital marketing approach to make their businesses more competitive; while marketers do so to expand their skill set and benefit from a high-paying career. This explains why many business owners and marketing professionals enroll in SEO training in Hong Kong.

For someone with zero SEO background, the question would be: how can I learn SEO? Here is a quick and simple guide.

Start with the basic concepts

Before diving into the vast ocean of advanced SEO, start with the basics. Go online and read about what search engines are and how they work. Then take a quick look at how websites work and the different types of content. A basic understanding of these concepts and their connection with each other can help you understand the need for SEO.

Explore the core of SEO

At this point, you can now start checking out popular online resources on SEO. Moz is a good place to start because they have beginners’ guides that are simple and easy to digest. Most SEO guides are arranged from the basic concepts to the advanced ones; you won’t really get lost. Focus on the concepts of online traffic, ranking, keywords, links, and on-page SEO.

Be familiar with the terminologies

Pay attention to the jargons mentioned in the guides for you will most likely encounter them for the rest of your journey to learning SEO. You can check glossaries of digital marketing terms so that you have an idea of what the terms mean and to make sure you are on the same page as the author of the guide you are reading.

Advance your knowledge

You cannot expect to master SEO in a week, so take time in reading online. It also helps to expand your knowledge by reading news and updates about search engines and SEO trends. If you want to go the extra mile, enroll yourself in an SEO course for a more in-depth and systematic learning. Learning SEO takes time and effort, but surely it is rewarding. Keep the above-mentioned tips in mind so you can start your journey right.