Strategies for Optimizing for Voice Search

Leveraging Lead Generation in Digital Marketing

Voice search is among the fastest-growing forms of search. According to Search Engine Journal, 55% of users do voice search to ask questions on their smartphones. Due to its growing popularity, search engine giant Google is aiming to make voice search the ultimate mobile everyday assistant.

With that being said, there is a great need for you to include voice search optimization on your SEO strategy. If you don’t know how and where to get started, here are some tips for you.

Use conversational keywords

As short tail keywords slowly lose relevance, longer and more natural phrases are now widely used as keywords. Conversational long-term keywords, in particular, must be given focus for they usually match voice searches. With is in mind, work out which types of questions you have to complete to answer.

Provide context with schema markup

If you are not aware of schema markup, then it is high time to be. Use this HTML add-on to mark up your content and let Google know what your website is all about. Doing so would help you get better ranking in typical searches and more relevant in particular voice searches. Search engines use schemas to understand language and these help add more info to your site, so you’re ready to answer questions.

Build FAQ pages

Users who do voice search to ask a question usually begin with “who,” “what,” “where,” “when,” “why,” and “how.” This means they are after answers to an immediate need. To respond to these queries, create an FAQ (frequently asked questions) page and use the same words to begin each question. Finally, answer these FAQs to boost your voice search appeal.

Optimizing for voice search can be a difficult endeavor, but the good news is there are little things you can do to slowly get there. In addition, there are digital marketing agencies out there who can give you a hand on this matter.

Learn more about voice search optimization and local SEO by taking local SEO training in Hong Kong