The SEO world is a dynamic and fast-paced world. Search engines update their algorithms very frequently and experts have varying opinions and advice on how things must be done. Unfortunately, some SEO beliefs are actually myths that may either be unhelpful or even cause harm to your SEO success.
Here are three of the most common myths that have been debunked by experts over and over again but still many SEO folks believe to be true.
Myth No. 1: Links are more important than content.
Other people believe that links are the biggest SEO ranking factor. Links play a big role in supporting your ranking power and establishing relevance and authority in the online world. But still, content remains a higher priority. Imagine spending lots of time and effort in link building but not in creating high quality content. This would simply lead to high bounce rate, right? Strive to create great content and great links would naturally follow.
Myth No. 2: Mobile-first is senseless.
The mobile-first update in 2018 is one of the biggest updates in the recent years. Unfortunately, many people still don’t get it, with some saying that the update is simply irrelevant. The thing is mobile optimization matters now more than ever. Google favors sites that are mobile-optimized. This actually makes perfect sense knowing that more and more people today use smartphones to perform searches. So if your site is still not mobile optimized, you are most certainly losing a lot of potential traffic.
Myth No. 3: Keywords must be used verbatim.
Keywords play a critical role in SEO, but there is actually no need to use them exactly as they are. Keep in mind that search engines are constantly evolving – they are smart enough to know what users really mean when they perform a search. One smart move is to consider how your target audience might ask the question. When creating content, use keywords that are close enough to make it sound and appear more natural, more audience-centric. Search engine love that.
Learn more about the truths behind common myths by taking search engine optimization training in Hong Kong.