After SEO was introduced as an effective strategy for marketing, there was an abundance of courses available online to assist aspiring marketers and businesses.
Every agency, coach, online academy at one point has claimed to offer the most effective course but it makes it much more difficult to choose.
A good SEO course is both Effective and Worthwhile.
It may seem that only you are on the receiving end but keep in mind that you are also investing time and effort the whole duration of the course.
Things to Consider
Reputation. You know the more popular course provider once you search Google but there can be unlimited alternatives as well. To check, look at the company / academy profile. How long have they been in business? What are their credentials? How about reviews?
I can go on but the point is, always practice due diligence by checking out the course provider, or any service provider you might want to look into in the future, at that.
Money. It can either be paid or free. Check your resources and decide on where you have enough funds to cover paid lessons. If you do decide on a paid course, the more reason you should continue reading for things to look for so you can be sure it’s worth it.
Time. Online courses range from hours to months. If you do not have time to dedicate to learning, you might want to try the shorter, more flexible ones instead. You also wouldn’t want to waste money on classes you can’t attend.
Shorter lessons do not mean inferior. Everything depends on the course’s scope. If you are new to SEO, try watching a few short courses and decide from there. If you wish to pursue and feel that you need more, you can try guided SEO courses. This particular seo course provider based in Hong Kong offers tailored classes as well.
Your skill set. If you have no idea what SEO is, you need to find the appropriate level of discussions for you. It’s wasteful to enroll in an advanced class when you are yet to learn the basics. Take note of the title and description of the course before diving in.
Specialization. SEO is applied in various aspects and you must consider whether you need to only have a general idea of the subject or expertise on a specific task, let’s say off-page SEO.
Practical Application. Although most courses have a theoretical approach on SEO, some provide real scenarios application which is actually the reason you enrolled in the first place.
Apart from this, you can tell more by doing your own research. Do their affiliates have actual digital marketing experience? Does their website content use SEO? Do their page urls have SEO-friendly structures?
Having so many options is confusing and you might be tempted to go and search and review every article about SEO. This also has advantages of its own, but having a structured learning guide will always be more efficient.
Why go through 10 books when a capable institution already went through a hundred and deemed it necessary for you to only look through one to achieve your objective.