With some good research and good practical application, you can actually learn how to apply SEO for your own business. The secret is to take things one step at a time – learning the fundamentals first then working your way towards different aspect of the optimization process. The good news is there are corporate SEO training in Hong Kong for you to start things right.
Here is a quick look at some of the basics that you have familiarize yourself with before you can actually do SEO for your business.
On-page or on-site SEO covers aspects on your website that you have control with. This includes title tags, meta description, and keywords. Keywords particularly must be paid attention to for are the ones that send signals to the search engine as to what a particular page is about. Thus, they can significantly affect the overall performance of the website. They must be used in the content as well as on the title tags and meta descriptions of each page. It is not as easy as that, though. Keyword research must be done so that you know which set of keywords to use and optimize your content and website for. Luckily for you, there are many tools out there that you can use to identify the right keywords for your business.
Off-page SEO is just as important as its on-page counterpart. This aspect is mainly focused on links, particularly those that tell the search engines that you are worth giving a good rank on the search results. Links from authoritative sites to your website, in particular, is a great boost on your site’s ranking. Therefore, the real challenge is how to attract links from reputable sites. And how do you that? That is to produce quality, original, and keyword optimized content. And yes, since content is an on-page element, you must remember that on-page and off-page SEO must work together for the overall SEO health of your website. If these things sound foreign to you, do not fret right away. Things will naturally come to you as you learn SEO. For a comprehensive guide to all this concepts, enroll yourself in an SEO training course.