In today’s digital world, social media plays a big role in how businesses become visible to their target audience. A well-crafted Facebook post, a creative tweet, or even eye-catching visuals on Instagram can contribute to a business’ online presence.
How do you maximize social media to get more attention? Start with the following hacks:
Get Micro-Influencers to Promote Your Brand
One thing you can learn when you get social media training is how to leverage micro-influencers for your brand promotions. Micro-influencers are individuals with a significant number of followers on social media – usually around 1,000 to 1,000,000. They can tweet or write posts to promote your brand to their followers.
The trick is to find micro-influencers who are being followed by your target audience. It won’t make sense if your restaurant business is promoted by a micro-influencer who dabs in beauty and fashion, right?
Promote Your Own Content
Have a new blog post or video? Schedule them for posting on your social media feeds.
This is effective if your blog or videos are not getting as much traffic and attention as you’d like. Posting new content regularly allows you to extend visibility to a wider audience. This also helps your brand stay in front and center of your audience. As you post new content, your audience is also likely to share this on their own social media feeds.
Repurpose Content for Different Social Platform
Don’t have new material to share? No worries—you can repurpose content and post them on different social platforms.
For example, use a portion of an old blog post as material for your videos and post them on YouTube. You can also create infographics or image content and reshare them on Instagram or Facebook.
The key is to match the content material to the social platform. YouTube can be great for video content, while Instagram is best for more visual content.
If you’re not maximizing your social platforms, now’s the time to do so. Think of it this way: your customers are using social media, so why aren’t you? Train your team on social media strategies, and see how much impact it can make on your business.