Insights

The Dark Side of AI-Generated Content (And How to Use It Safely)

AI-generated content offers powerful creative possibilities but also carries serious dangers: it can homogenize creativity, spread misinformation, amplify bias, and...

Vishwas Thakkar

Aug 26, 2025 | 11 Min Read

Case Study: How We Grew a Hong Kong FMCG E-commerce Brand’s Traffic by 300% with Green SEO

Client Overview Business Type: E-commerce store specializing in premium bottled teas and healthy beverages Industry: FMCG (Fast-Moving Consumer Goods) – Food &...

Vishwas Thakkar

Aug 15, 2025 | 5 Min Read

Google’s 2025 E-E-A-T Update: What Hong Kong Marketers Must Do

1. Introduction Google’s January 2025 update to the Search Quality Rater Guidelines marks the most significant revision to E-E-A-T (Experience,...

Vishwas Thakkar

Aug 13, 2025 | 8 Min Read

Why Firms Should Focus on GEO Along with SEO

1.Introduction The digital landscape is undergoing a profound transformation with the rise of artificial intelligence in search technology. Search Engine...