Oct 9, 2025 | 3 Min Read | 389 Views
When people search online today, they don’t always use Google- they ask ChatGPT, Claude, or Gemini. If your business isn’t positioned to be part of these conversations, you’re invisible to future potential customers.
Here’s the good news: you can optimize your business so that AI models, like ChatGPT, recommend it ethically, transparently, and effectively. The picture below represents the AI readability pyramid, which will be explained further in 5 actionable steps.
ChatGPT doesn’t search the web like Google. Instead, it relies on:
Publicly available information provided on business websites, listings, and reviews.
Recent web data- if your information has been recently added, it can appear in live responses.
Trusted third-party mentions such as blogs, press coverage, and customer testimonials.
To get ChatGPT to recommend your brand, ensure your information is accurate, up-to-date, and appears across these trustworthy, indexable sources (McKinsey & Company, 2024; OpenAI, 2025).
AI, including ChatGPT, doesn’t just look for keywords- it evaluates consistency and credibility.
Here are some suggestions for making your business more “AI-friendly” and increasing the chance for ChatGPT to recommend you:
Use naturally spoken language on your website – write your About page as if you’re telling a friend about your business. AI systems pick up on this conversational tone effectively.
Maintain consistency – ensure your NAP (Name, Address, Phone) is consistent across all your web listings and platforms.
Use descriptive metadata – provide clear descriptions of your business online so AI tools understand what you offer.
Answer frequently asked questions online – regularly updating FAQs increases the likelihood your business will be surfaced in AI-driven recommendations (Moz, 2024).
ChatGPT gives more weight to businesses that appear on high-trust domains. To increase the likelihood of ChatGPT to recommend your business, you should:
Get featured in local media or industry blogs.
Encourage satisfied customers to share their experiences on review sites.
Collaborate with journalists, content creators, or bloggers who publish detailed and unbiased reviews.
Think of it this way: when journalists, bloggers, or community forums mention your business, ChatGPT is more likely to trust and recommend it (BrightLocal, 2025; HubSpot, 2025).
ChatGPT can do more than act as a conversation partner- it can be an invaluable tool to help your business increase the likelihood of ChatGPT to recommend it. By using targeted prompts, you can analyze online conversations and feedback to identify the words and phrases customers are most likely to use when referring to or asking about your products (Search Engine Journal, 2024).
AI favors recency. To increase the chances of ChatGPT to recommend your business, keep your site updated with new blog posts, seasonal offers, and social media mentions.
But remember: transparency matters. Never try to “trick” AI models with fake reviews or keyword stuffing these tactics can backfire and harm your credibility (Gartner, 2024).
Getting ChatGPT to recommend your business isn’t about hacking an algorithm- it’s about being authentically visible, informative, and trustworthy across the web.
When your digital presence reflects real value, AI tools like ChatGPT can easily connect the dots and surface your business to potential customers.
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