How to Get ChatGPT to Recommend Your Business

The New Era of Discoverability Is Conversational

When people search online for anything today, they don’t always use Google they ask ChatGPT, Claude, or Gemini. If your business isn’t showing up in those conversations, you’re invisible to future potential customers. 

But here’s some good news for you: you can position your business so that AI models recommend it ethically, transparently, and effectively. And now I will tell you how it is done. Picture below represents AI readability pyramid, which I will discuss further in 5 steps.

Step 1: Understand how ChatGPT finds and mentions businesses

ChatGPT doesn’t search the web like Google. It relies on:

• Publicly available information provided on business websites, listings, and reviews.
• Recent web data if your information is recently added, it can appear in live responses.
• Trusted third-party mentions in form of blogs, press coverage, and customer testimonials.

So, if you want ChatGPT to mention your brand, the AI with search information across these trustworthy and indexable sources (McKinsey & Company, 2024; OpenAI, 2025).

Step 2: Optimize Your Digital Footprint for AI Discovery

AI doesn’t only look for keywords, it looks for consistency, and credibility.

Here are some suggestions for making your business more “AI-friendly”:

• Use naturally spoken language on your website – write your About page as if you’re telling your friend about your business. AI systems really pick up on this conversational tone well.
• Consistency is key – be sure to have your NAP (Name, Address, Phone) is consistent across all the website.
• Use descriptive metadata – provide descriptions of your business online, this allows AI tool to figure out what you are offering.
• Keep answering frequently asked questions online, which increase your chances of being searched (Moz, 2024).

Step 3: Earn Mentions on Authoritative Platforms

ChatGPT gives more weight to businesses that are appearing on high-trust domains.
To build that you need to:

• Get featured in local media or industry blogs.
• Encourage satisfied customers of your business to share experiences on review sites.
• Collaborate with journalists, content creators or bloggers who post detailed and unbiased reviews.

Think of it this way, if journalists, bloggers, or community forums mention your business, ChatGPT is more likely to trust and mention it (BrightLocal, 2025; HubSpot, 2025).

Step 4: Leverage AI Tools to Shape the Narrative

ChatGPT can take on a new role in addition to being a conversation partner – it can be an extremely valuable tool in your efforts to identify and understand the feedback and opinions from the online conversation on your business. Through a series of targeted prompts, you can find out the words and phrases that customers will possibly use to represent or ask for your products (Search Engine Journal, 2024).

Step 5: Stay Fresh and Ethical

AI favors recency. Keep your site updated with new blog posts, seasonal offers, and social media mentions.
But remember: transparency matters. Never try to “trick” AI models with fake reviews or keyword stuffing — these can backfire and harm your credibility (Gartner, 2024).

Final Takeaway

Getting ChatGPT to recommend your business isn’t about hacking an algorithm — it’s about being authentically visible, informative, and trustworthy across the web.
When your digital presence reflects real value, AI tools simply connect the dots.

References:

• BrightLocal. (2025). Local Search Ranking Factors 2025: What Drives Visibility in AI and Voice Search.
• Gartner. (2024). Emerging Trends in AI-Powered Search and Recommendation Systems. Stamford, CT: Gartner Inc.
• HubSpot. (2025). State of AI Marketing Report 2025.  
• McKinsey & Company. (2024). The AI-Powered Consumer Journey: Redefining Brand Discovery. 
•  Moz. (2024). AI, SEO, and the Future of Search Visibility.
• OpenAI. (2025). Understanding ChatGPT’s Role in Digital Discovery and Business Recommendations. OpenAI Research Brief #17. 
• Search Engine Journal. (2024). Conversational Search Optimization: How to Rank in the Age of AI. Retrieved from 
•  Think with Google. (2024). How Generative AI Is Changing the Way People Discover Brands. Retrieved from