Tag: seo training hong kong

A lot of people fail to realize the importance of meta description and their role in SEO. While they are very short and almost always overlooked, they actually carry a weight when it comes to how search engines evaluate each page’s relevance and how human users decide which to click from the search results. Here is a quick guide to writing perfect meta descriptions.

Follow the recommended length

According to Search Engine Journal, the standard meta description length is at around 160-165 characters. When you go beyond that, expect that your meta description will be truncated. Keep in mind that being faithful to this measure can help you minimize bounce rates. Always be on the lookout for changes in such practice especially because Google typically changes their standards and policies.

Know how your competitors are doing it

Type your targeted keywords on Google’s search bar and check out the results. The reason you must look at your competitors is because you can learn a thing or two from their meta description. After all, they appeared on the first page, primarily because they are doing it right. Take note of their descriptions’ length, style, and use of keywords.

Use your brand voice

Every bit of your brand’s content appearing online must be consistent in terms of style and voice. Your meta description must reflect your brand’s online identity, so write in a fashion similar to your other online content, aiming to target the same audience and promoting your product or service.

Make it unique, original, and keyword-optimized

Make sure each meta description is unique. Write it in manner that would naturally and accurately describe the page and its content.  Whenever possible, insert your target keyword on the description. While Google has stated that they don’t use keywords in meta description as a ranking factor, it is notable that when keywords are highlighted when they appear in the search results. This means online users are more likely to find relevance in meta descriptions with the search terms they have used. 

Check out SEO training Hong Kong to learn more.

Creating a user-friendly and fully optimised website is now the new norm for many businesses. If you want to remain relevant and visible to users, you need to keep an eye on the latest updates on search engines. Google is particularly very keen on releasing algorithm updates to ensure users get the answers they’re looking for. 

While it’s tough to stay in the know on the latest news and updates, marketers are able to catch up thanks to the appearance of search engine optimisation (SEO) learning centres. This is also partly the reason why these programs are gaining popularity today. Aside from that, there are other reasons why more and more people are becoming interested in attending SEO training courses in Hong Kong and here are some of them. 

Teaches the Fundamentals of SEO

One of the biggest reasons why SEO courses are becoming popular is because of its comprehensive coverage. Whether you’re a newbie or a skilled SEO expert, you can always learn something new from it. Through these programs, you can familiarise yourself in areas that are new and fresh to you. That’s why it’s still beneficial to attend and enrol in one.

Gives You Better Insights in the Industry

While SEO is best learned through experience, SEO courses offer the ability to expand your knowledge in the industry. These courses would give you lessons that you don’t often get through hands on experience. Usually in events like these, digital marketers gather to discuss and share their own methods which give you a wider understanding.

Keeps You Updated with the Latest News

Another reason why SEO experts are joining these events is due to the amount of information they’ll get. This is true especially when it comes to getting updates on the latest trends, techniques, and practices in the field.

Enrolling in an SEO course can benefit you and your company in so many. Aside from providing you with useful insights, it’s also a great way to keep yourself up-to-date on the latest industry news and updates. So, when you have a chance better grab it to level up your skill and knowledge in the business.

Adding SEO to your skill set is always an advantage for you. It has become a booming career in today’s digital age. When businesses are longing to get their websites on top of the search results, they often look for an SEO consultant to heed their professional advice. The challenge, however, is finding a good SEO training course in Hong Kong to enhance your knowledge in the field. That’s why to help you decide on that, here are a few tips for you.

Research on Latest SEO Programs

To find what programs would best benefit you, it doesn’t hurt to research for possible lessons you can attend to. A quick search in Google would provide you sizable resources so that should give you an idea of what classes to take. If you’re a beginner, it makes sense to go for SEO basics first.

Read Through the SEO Course

Before enrolling to any class or course, it’s important that you review the class details. This will give you an idea on what to expect during the session. It is during this time you’ll figure out whether the course is something you need to take or not.

Check the SEO School

Another important thing you must do is to check the credibility of the SEO school you’re planning to go to. You can’t just randomly pick whatever; you need to look for reviews and feedbacks about their programs to see if they are worth considering or not. A red flag is if they are just a newly-built school and are already asking for a hefty fee.

Cost of the Course

Depending on your lesson, fees for the SEO courses vary. However, one important thing you must remember is when it requires certification; it’ll definitely cost you higher. Before you commit yourself to any course, it’s advisable that you compare rates to see which among your options has the most reasonable offer.

Whether you’re planning on taking a quick course now or later, it’s important to keep these things in mind. This way, you can make the best decision when it comes to what program you must join or attend in. While SEO is a self-learning process, getting taught by a professional can bring so much into how you’ll become an expert yourself.