Tag: corporate seo training hong kong

The road to SEO success is paved with hurdles of all shapes, and sometimes these hurdles come in the form of mistakes that can actually cause you to lose track. Here is a quick guide to three of the most common mistakes that can damage a website’s SEO.

Failure to understand your target audience

In all forms digital marketing, the number one rule is to know your audience. This does not only mean knowing their exact demographics but also understanding how they behave online. This is where the “right” keywords enter the picture. Explore how your audience uses long-tail keywords and utilize advanced keyword planning tools to better align your SEO efforts with the unique search needs and preferences of your target audience.

Lack of a concrete SEO strategy

Planning is the first step to taking any endeavor. Unfortunately only a few small businesses with online presence had an SEO strategy. When you have an SEO plan or roadmap, it is easier to see your direction and check whether or not you’re hitting your targets right. An effective SEO strategy should include planning your content, monitoring your ranking, and updating your website.

Erroneous meta tags

Meta tags might seem like a very small element of your webpages, but they can actually damage the entire site’s SEO. For instance, duplicate title tags and meta descriptions make it hard for search engines to determine a certain page’s relevance. So in effect, rankings can be affected. Same is true with pages with missing meta descriptions, H1 tags, ALT attributes. Make sure to promote the uniqueness of each webpage by providing the search engines with accurate, original, and complete meta tags and attributes.

These are only some of the most common mistakes that actually affect your SEO success. Learn how to avoid these blunders by taking corporate SEO training in Hong Kong.  

Businesses today have become fully aware of how important it is to maintain a solid and strong online presence. You can attribute it to the way the internet affected and transformed the world. And if they don’t catch up and adapted this change sooner, they will be left behind. That’s why many companies have turned their attention to digital marketing which helps them in establishing their brand online. 

Among the strategies under it, search engine optimisation (SEO) seems to be rising in popularity. The reason? Well, many consider it as a powerful tool to not only create a strong online presence but in further growing their business. You’re probably wondering how this is possible, so here are a few reasons why. 

Increases Site’s Organic Traffic

Generating potential leads from the traditional form of marketing, such as cold-calling and other types of paid advertisement, generally provides you with low return-on-investment (ROI). If you compare it on how SEO works, you’ll see how huge the gaps are between these two strategies. In SEO, it’s easier to target leads or people who are actively searching for products or services. This means you can quickly connect with leads that interested to what you’re offering them.

Builds up the Company’s Credibility

In a corporate SEO training in Hong Kong they point out that consumers often relate the credibility and reputation of the brand based on how high they are in the search results. Many people have the notion that the higher you are in the SERPs ranking, the more trustworthy your brand is. 

Delivers Long-Term Results

Unlike other types of marketing, SEO provides a long-lasting effect. Investing in one may increase the leads and sales of your company as more and more people will recognise you. What’s more is, there’s a big chance that they are converting visitors. This means you’ll enjoy greater ROI.

When done correctly, SEO can greatly contribute to the overall growth of your business. There are in fact a few businesses who managed to expand their company through this strategy. With the right campaign and skilled marketers, you too can achieve success and growth.

Search engine optimisation (SEO) is not an easy process to take. More often than not, digital specialist commit rookie mistakes no matter how many years of experience they already had in the industry. While the industry of SEO can be a lot to take in, it’s necessary that you always make informed decisions to stay away from bad practices.

To help you do that, listed below are some of the most common SEO mistakes marketers commit.

Volume over Relevance

Keywords are practically the backbone of any SEO campaign. Without doing keyword research, you can’t move forward. However, many people tend to focus on the search volume rather than the relevance of the phrases you’re getting. It is because of this that there are campaigns that tend to fail. Since you didn’t look deeper into search intent, your targeted keywords might not work to your advantage.

Ignoring Internal Link Structure

Internal links are as important as your site backlinks. Through the internal link, search engine can track how this page is relevant to a specific set of keywords. Not having a proper and fully optimised internal link might cause confusion and affect the way bots will index and crawl you site’s pages.

Neglecting Continuous Monitoring

SEO is a continuous process. Sudden changes may appear along the way. What works before may not be the case today. This is why it’s necessary that you’re consistently checking your initiatives and site’s health. If you attend a corporate SEO training course in Hong Kong, you’ll see how digital marketers emphasise regular monitoring. Since Google tend to release updates without even announcing anything.

The Horror of Duplicate Content

For content ideas, it is easy to run out of them but don’t be tempted to duplicate them if you’re in a bind. This will create bigger trouble in the future. Besides, you are allowed to repurpose content, just make sure to add some new and fresh twist.

May this list serve as your guide when it comes to running your own SEO campaign. Be sure you take note of these things so you can avoid doing any of them in the future. Newbie or not, it’s important to make yourself aware of these so keep them in mind.