Category: Digital Marketing

Digital marketing is probably one of the industries that are constantly plagued by myths. Sometimes, even the simplest and the most basic ones, people would always get them wrong. It’s hard to trace back where all these assumptions and claims came from, but one thing is for sure, it’s about time to verify and correct some of them.

Below are some of the common misconceptions people have in digital marketing. This post will reveal the truth behind them, so be sure you pay attention.

MYTH: Cross-Platform Is a No-No Practice

TRUTH: This is not true at all. Fact is, many marketers consider this idea as a good one as it will increase your reach. Though most, if not all, businesses are turning their focus on digital marketing and other SEO-services in Hong Kong, this doesn’t mean you can’t advertise and use traditional mode of marketing.

MYTH: Technology What Makes Digital Marketing Succeed

TRUTH: Technology or internet might’ve started digital marketing, but that not why it became successful. Through the years it happened, digital marketing has managed to adapt and adjust. It’s success can also be attributed to the professionals and marketers who are continuously working their hardest to improve the strategies surrounding it.

MYTH: It’s Hard to Keep Up with Social Platforms

TRUTH: Whether it’d be Facebook, Instagram, Twitter or others, it is now a norm that every business must have it. However, many fear that it’ll be hard to manage them all at once. This is nowhere the truth. Today, you’ll find useful tools that will help you handle all your social pages at once. It’s just a matter of learning them. Once you get the hand of it, things will be easier. 

In this industry, it’s easy to draw flak and disapproval from people who aren’t familiar with it. That’s why right before you believe or follow anything you hear or read, it’s important that you verify them first. Getting in contact with a superior level of experience in the field is a great way to confirm the things you’ve known so far. So be sure you do it.

So, you’re ready to make your business website polished and easily searchable. What should you do next? Sure, you can find different online resources on how to optimize your site. But how can you be sure you’re not making a costly mistake instead?

Usually in a Hong Kong SEO training course, experts not only teach you the best practices but also help you know how to spot beginner mistakes, like the following:

1.) Too many pages

One important thing you need to remember is to make browsing your site, be it on desktop or mobile, easy for your visitors. But having too many pages, confusing menus, and irrelevant hashtags can make that experience bad for potential clients.   

You need to have a good site structure so you can better organize the content you want to put on your site. Do you really need to have hundreds of web pages? Do the tags match the purpose of the page? Considering these things beforehand can SEO easier for beginners.

2.) Bad keywords

Keyword research is the backbone of every SEO strategy. If you mess it up, you might end up losing potential customers to your competitors who have better and more relevant keywords. Take time to do your keyword research and use tools like Google trends to map out the best keywords you can use.

3.) Duplicate content

Don’t just copy content from other sites, unless you want to be penalized by Google or lose credibility with your customers. If you feel the need to use the information you found, cite the source instead and provide links as much as possible. This works better if you are using authoritative sites like publications such as the New York Times or government websites, as reference sites

Check out the article about How Valuable is Online Reputation Management – and What You Should Do About It

It’s okay to make mistakes if you’re a beginner. But when it comes to SEO it’s always better if you could avoid them altogether. Keep these things in mind as you learn more about optimizing your website.