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Best SEO Courses & Programs Online to Level Up Your Skills

At this day and age, a competent and effective search engine optimisation (SEO) strategy is a must to support your digital marketing endeavours. Without it, it’s almost impossible to show up and rank high on search results. Businesses have become fully aware of this which is why they have been very keen in investing to one.

However, SEO is a continuous learning process. You need to always stay in-the-know to come up with the best strategies and techniques. There’s no better way to be exposed to the latest news and trends in the industry than to enrol in local SEO training courses in Hong Kong. But with all the options you’ve got, what are the programs you should join? To help you decide, here’s a list of the best SEO Courses that are worth taking.

Yoast Academy

Apart from an effective WordPress SEO plugin, Yoast also provides training courses in SEO. Whether you’re a beginner or a skilled marketer, you’ll find lessons that would expand your understanding in the field. Majority of their courses are paid, but there are some free courses you can take advantage of.

SEMrush Academy

SEMrush academy offers a series of SEO courses with videos and lesson. With every completion, participants also receive certification, but you must first pass the exam. Along with SEO courses, SEMrush Academy also offers courses on affiliate program, content marketing, social media marketing, and PPC.

Hubspot SEO Crash Course

If you want to learn the ropes in the SEO, Hubspot SEO Crash Course is a great way to do that. This five-day course introduces you to the basics which will give you an idea on how things are. What’s more is, you can take the course for free!

BONUS!

Other than these courses, you might also interest yourself in enrolling to some short courses at HKU Space they have series of lessons covering every branch of digital marketing.

Level up your SEO skills by joining any of these courses. This is a surefire way to improve your understanding and proficiency in the field.

Becoming an SEO Expert – Why Do You Need to Get Certified?

If you’re interested in advancing your SEO career, earning certifications in the field has probably crossed your mind. Nowadays, it isn’t as hard to find marketing learning centres offering these courses or program. A quick search on the internet would provide you with plenty of options to choose from. But as digital marketer-in-the-making, does getting certified provide any value?

To go deeper into this topic, let’s take a look on how search engine optimisation training in Hong Kong can help someone become a certified SEO expert.

A Proof of the Skill You Gained

Getting a certification is a good way to verify that you learned something new. It’s easy to make a claim about your skill set and knowledge, but people would always ask you for proof. That’s why if you get certifications, showing them what you’ve learned and trained for is more than enough to convince and prove them your worth as a consultant or strategist.

Better Understanding in the Industry

While many experts claim they are self-taught, there are still things that are hard to understand. Attending courses or seminars, would give you better insights as to how the industry works without second-guessing anything. You’ll have stronger and more solid background in the field.

Demonstrates Your Commitment to Learn

This is more on personal growth. The urge to continuously learn and study only shows your dedication on improving yourself. Having this kind of attitude would give you a better edge on the industry as well as will help expand your understanding.

Gives You Exposure to Latest Trends & Practices

Through these types of programs, it’s easier to learn and be exposed to latest news and trends in the industry. As the industry is in constant change, it’s hard to keep up with the “new standard.” Attending SEO training is a convenient way to learn new and fresh things.

While you’re not required to get certified, having one can definitely benefit you in so many ways. So if you’re thinking on whether you’ll need it or not, it’s better you grab the opportunity while you have it.

Digital Marketing Know-How: Why SEO Courses Are Popular?

Creating a user-friendly and fully optimised website is now the new norm for many businesses. If you want to remain relevant and visible to users, you need to keep an eye on the latest updates on search engines. Google is particularly very keen on releasing algorithm updates to ensure users get the answers they’re looking for.

While it’s tough to stay in the know on the latest news and updates, marketers are able to catch up thanks to the appearance of search engine optimisation (SEO) learning centres. This is also partly the reason why these programs are gaining popularity today. Aside from that, there are other reasons why more and more people are becoming interested in attending SEO training courses in Hong Kong and here are some of them.

Teaches the Fundamentals of SEO

One of the biggest reasons why SEO courses are becoming popular is because of its comprehensive coverage. Whether you’re a newbie or a skilled SEO expert, you can always learn something new from it. Through these programs, you can familiarise yourself in areas that are new and fresh to you. That’s why it’s still beneficial to attend and enrol in one.

Gives You Better Insights in the Industry

While SEO is best learned through experience, SEO courses offer the ability to expand your knowledge in the industry. These courses would give you lessons that you don’t often get through hands on experience. Usually in events like these, digital marketers gather to discuss and share their own methods which give you a wider understanding.

Keeps You Updated with the Latest News

Another reason why SEO experts are joining these events is due to the amount of information they’ll get. This is true especially when it comes to getting updates on the latest trends, techniques, and practices in the field.

Enrolling in an SEO course can benefit you and your company in so many. Aside from providing you with useful insights, it’s also a great way to keep yourself up-to-date on the latest industry news and updates. So, when you have a chance better grab it to level up your skill and knowledge in the business.

Growing Your Business with SEO – How Is This Possible?

Businesses today have become fully aware of how important it is to maintain a solid and strong online presence. You can attribute it to the way the internet affected and transformed the world. And if they don’t catch up and adapted this change sooner, they will be left behind. That’s why many companies have turned their attention to digital marketing which helps them in establishing their brand online.

Among the strategies under it, search engine optimisation (SEO) seems to be rising in popularity. The reason? Well, many consider it as a powerful tool to not only create a strong online presence but in further growing their business. You’re probably wondering how this is possible, so here are a few reasons why.

Increases Site’s Organic Traffic

Generating potential leads from the traditional form of marketing, such as cold-calling and other types of paid advertisement, generally provides you with low return-on-investment (ROI). If you compare it on how SEO works, you’ll see how huge the gaps are between these two strategies. In SEO, it’s easier to target leads or people who are actively searching for products or services. This means you can quickly connect with leads that interested to what you’re offering them.

Builds up the Company’s Credibility

In a corporate SEO training in Hong Kong they point out that consumers often relate the credibility and reputation of the brand based on how high they are in the search results. Many people have the notion that the higher you are in the SERPs ranking, the more trustworthy your brand is.

Delivers Long-Term Results

Unlike other types of marketing, SEO provides a long-lasting effect. Investing in one may increase the leads and sales of your company as more and more people will recognise you. What’s more is, there’s a big chance that they are converting visitors. This means you’ll enjoy greater ROI.

When done correctly, SEO can greatly contribute to the overall growth of your business. There are in fact a few businesses who managed to expand their company through this strategy. With the right campaign and skilled marketers, you too can achieve success and growth.

Things to Remember When Picking the Right SEO Course

Adding SEO to your skill set is always an advantage for you. It has become a booming career in today’s digital age. When businesses are longing to get their websites on top of the search results, they often look for an SEO consultant to heed their professional advice. The challenge, however, is finding a good SEO training course in Hong Kong to enhance your knowledge in the field. That’s why to help you decide on that, here are a few tips for you.

Research on Latest SEO Programs

To find what programs would best benefit you, it doesn’t hurt to research for possible lessons you can attend to. A quick search in Google would provide you sizable resources so that should give you an idea of what classes to take. If you’re a beginner, it makes sense to go for SEO basics first.

Read Through the SEO Course

Before enrolling to any class or course, it’s important that you review the class details. This will give you an idea on what to expect during the session. It is during this time you’ll figure out whether the course is something you need to take or not.

Check the SEO School

Another important thing you must do is to check the credibility of the SEO school you’re planning to go to. You can’t just randomly pick whatever; you need to look for reviews and feedbacks about their programs to see if they are worth considering or not. A red flag is if they are just a newly-built school and are already asking for a hefty fee.

Cost of the Course

Depending on your lesson, fees for the SEO courses vary. However, one important thing you must remember is when it requires certification; it’ll definitely cost you higher. Before you commit yourself to any course, it’s advisable that you compare rates to see which among your options has the most reasonable offer.

Whether you’re planning on taking a quick course now or later, it’s important to keep these things in mind. This way, you can make the best decision when it comes to what program you must join or attend in. While SEO is a self-learning process, getting taught by a professional can bring so much into how you’ll become an expert yourself.

4 Common Practices You Must Avoid in SEO

Search engine optimisation (SEO) is not an easy process to take. More often than not, digital specialist commit rookie mistakes no matter how many years of experience they already had in the industry. While the industry of SEO can be a lot to take in, it’s necessary that you always make informed decisions to stay away from bad practices.

To help you do that, listed below are some of the most common SEO mistakes marketers commit.

Volume over Relevance

Keywords are practically the backbone of any SEO campaign. Without doing keyword research, you can’t move forward. However, many people tend to focus on the search volume rather than the relevance of the phrases you’re getting. It is because of this that there are campaigns that tend to fail. Since you didn’t look deeper into search intent, your targeted keywords might not work to your advantage.

Ignoring Internal Link Structure

Internal links are as important as your site backlinks. Through the internal link, search engine can track how this page is relevant to a specific set of keywords. Not having a proper and fully optimised internal link might cause confusion and affect the way bots will index and crawl you site’s pages.

Neglecting Continuous Monitoring

SEO is a continuous process. Sudden changes may appear along the way. What works before may not be the case today. This is why it’s necessary that you’re consistently checking your initiatives and site’s health. If you attend a corporate SEO training course in Hong Kong, you’ll see how digital marketers emphasise regular monitoring. Since Google tend to release updates without even announcing anything.

The Horror of Duplicate Content

For content ideas, it is easy to run out of them but don’t be tempted to duplicate them if you’re in a bind. This will create bigger trouble in the future. Besides, you are allowed to repurpose content, just make sure to add some new and fresh twist.

May this list serve as your guide when it comes to running your own SEO campaign. Be sure you take note of these things so you can avoid doing any of them in the future. Newbie or not, it’s important to make yourself aware of these so keep them in mind.

What to Look for an SEO Expert? – 5 Ways to Find Someone You Can Trust

It’s always a challenge to find an effective and reliable SEO expert that would help you with your digital marketing campaign. The term has been practically thrown around a lot these days which makes the search even more difficult. You’ll see people from left and right claiming that they’re a seasoned specialist only to be disappointed by the level of work they’ve done.

That’s why to help you filter out the bad ones from the good, here’s a list of things you should look for an SEO specialist.

Years & Level of Experience

People can bluff their way into establishing their own agency, but nothing can beat years of experience. By talking to a skilled SEO consult, you’ll know whether s/he is a sham or not. One good look to your website is enough to provide you with quick yet detailed analysis. This is why it’s important that you talk and discuss things with them.

Industry Knowledge

Another important thing you should look at is the amount of understanding they’ve got in all bases of SEO. It’s not just about how your website looks like, but also their knowledge on on-page and off-page side of things. Only an expert can fully talk about these things with confidence.

Marketing Savvy

One of the giveaway traits of a legitimate SEO expert is their interest in marketing and all things related to it. More than just fixing the outer shell, they’ll also worry about how you’ll market and attract more customers to get to know your brand.

Certification

Although certifications don’t necessarily reflect how good a marketer is, it shows their passion for the industry. Usually, even the seasoned SEO specialists attend search engine optimisation training in Hong Kong to refresh their mind on the latest trends and practices.

These are just some of the traits you should be looking for an SEO expert. Aside from these, it matters that the person you’ll be working with is someone who’s very transparent and straightforward. This is because it’s easier to discuss things and resolve any future conflicts that may arise. In the end, it’s all you having better judgment on whom to trust.

Things to Remember When Picking the Right SEO Course

Adding SEO to your skill set is always an advantage for you. It has become a booming career in today’s digital age. When businesses are longing to get their websites on top of the search results, they often look for an SEO consultant to heed their professional advice. The challenge, however, is finding a good SEO training course in Hong Kong to enhance your knowledge in the field. That’s why to help you decide on that, here are a few tips for you.

Research on Latest SEO Programs

To find what programs would best benefit you, it doesn’t hurt to research for possible lessons you can attend to. A quick search in Google would provide you sizable resources so that should give you an idea of what classes to take. If you’re a beginner, it makes sense to go for SEO basics first.

Read Through the SEO Course

Before enrolling to any class or course, it’s important that you review the class details. This will give you an idea on what to expect during the session. It is during this time you’ll figure out whether the course is something you need to take or not.

Check the SEO School

Another important thing you must do is to check the credibility of the SEO school you’re planning to go to. You can’t just randomly pick whatever; you need to look for reviews and feedbacks about their programs to see if they are worth considering or not. A red flag is if they are just a newly-built school and are already asking for a hefty fee.

Cost of the Course

Depending on your lesson, fees for the SEO courses vary. However, one important thing you must remember is when it requires certification; it’ll definitely cost you higher. Before you commit yourself to any course, it’s advisable that you compare rates to see which among your options has the most reasonable offer.

Whether you’re planning on taking a quick course now or later, it’s important to keep these things in mind. This way, you can make the best decision when it comes to what program you must join or attend in. While SEO is a self-learning process, getting taught by a professional can bring so much into how you’ll become an expert yourself.

4 Common Practices You Must Avoid in SEO

Search engine optimisation (SEO) is not an easy process to take. More often than not, digital specialist commit rookie mistakes no matter how many years of experience they already had in the industry. While the industry of SEO can be a lot to take in, it’s necessary that you always make informed decisions to stay away from bad practices.

To help you do that, listed below are some of the most common SEO mistakes marketers commit.

Volume over Relevance

Keywords are practically the backbone of any SEO campaign. Without doing keyword research, you can’t move forward. However, many people tend to focus on the search volume rather than the relevance of the phrases you’re getting. It is because of this that there are campaigns that tend to fail. Since you didn’t look deeper into search intent, your targeted keywords might not work to your advantage.

Ignoring Internal Link Structure

Internal links are as important as your site backlinks. Through the internal link, search engine can track how this page is relevant to a specific set of keywords. Not having a proper and fully optimised internal link might cause confusion and affect the way bots will index and crawl you site’s pages.

Neglecting Continuous Monitoring

SEO is a continuous process. Sudden changes may appear along the way. What works before may not be the case today. This is why it’s necessary that you’re consistently checking your initiatives and site’s health. If you attend a corporate SEO training course in Hong Kong, you’ll see how digital marketers emphasise regular monitoring. Since Google tend to release updates without even announcing anything.

The Horror of Duplicate Content

For content ideas, it is easy to run out of them but don’t be tempted to duplicate them if you’re in a bind. This will create bigger trouble in the future. Besides, you are allowed to repurpose content, just make sure to add some new and fresh twist.

May this list serve as your guide when it comes to running your own SEO campaign. Be sure you take note of these things so you can avoid doing any of them in the future. Newbie or not, it’s important to make yourself aware of these so keep them in mind.

Four In-demand Jobs for SEO Professionals

The industry of search engine optimization (SEO) has only been around for less than 20 years, but it already gave birth to numerous employment opportunities to many people. It has created jobs for people in the fields of marketing and information and technology. There are approximately more than a billion of websites today and each of them competes for the attention of modern consumers who are becoming more digital savvy by the minute.

These are the reasons SEO remains a promising industry to work in and why it pays to develop skills through search engine optimization training in Hong Kong. Here is a quick guide to some of the most in demand jobs for people in the SEO industry.

Business Marketing Consultant

SEO professionals can work as marketing consultants for companies. This job is focused on planning and executing marketing campaigns, usually with emphasis on digital marketing. Consultants can also work as public relations managers.

Digital Marketer

SEO professionals can work as digital marketers using their background in various aspects of SEO. This job can include responsibilities such as creating content strategy and utilizing social media to promote and advertise the brand they work for.

Marketing Analyst

Marketing analysts are also in-demand professionals, especially when they have experience in SEO. They are in-charge with monitoring a company’s performance in the market and forecasting future trends that could influence the business.

Content Marketer

Content marketers must have extensive background in SEO so they can create optimized web content campaigns. Depending on the skills of the marketer, they can focus on web content copywriting, graphic design, video production, or blogging.

These are only some of the most in-demand careers SEO professionals can venture into. With more and more businesses becoming aware of the need to establish online presence, SEO specialists remain valuable professionals.