Tag: search engine optimization training hong kong

The SEO world is a dynamic and fast-paced world. Search engines update their algorithms very frequently and experts have varying opinions and advice on how things must be done. Unfortunately, some SEO beliefs are actually myths that may either be unhelpful or even cause harm to your SEO success.

Here are three of the most common myths that have been debunked by experts over and over again but still many SEO folks believe to be true.

Myth No. 1: Links are more important than content.

Other people believe that links are the biggest SEO ranking factor. Links play a big role in supporting your ranking power and establishing relevance and authority in the online world. But still, content remains a higher priority. Imagine spending lots of time and effort in link building but not in creating high quality content. This would simply lead to high bounce rate, right? Strive to create great content and great links would naturally follow. 

Myth No. 2: Mobile-first is senseless.

The mobile-first update in 2018 is one of the biggest updates in the recent years. Unfortunately, many people still don’t get it, with some saying that the update is simply irrelevant. The thing is mobile optimization matters now more than ever. Google favors sites that are mobile-optimized. This actually makes perfect sense knowing that more and more people today use smartphones to perform searches. So if your site is still not mobile optimized, you are most certainly losing a lot of potential traffic.

Myth No. 3: Keywords must be used verbatim.

Keywords play a critical role in SEO, but there is actually no need to use them exactly as they are. Keep in mind that search engines are constantly evolving – they are smart enough to know what users really mean when they perform a search. One smart move is to consider how your target audience might ask the question. When creating content, use keywords that are close enough to make it sound and appear more natural, more audience-centric. Search engine love that.

Learn more about the truths behind common myths by taking search engine optimization training in Hong Kong.

If you’re interested in advancing your SEO career, earning certifications in the field has probably crossed your mind. Nowadays, it isn’t as hard to find marketing learning centres offering these courses or program. A quick search on the internet would provide you with plenty of options to choose from. But as digital marketer-in-the-making, does getting certified provide any value?

To go deeper into this topic, let’s take a look on how search engine optimisation training in Hong Kong can help someone become a certified SEO expert.

A Proof of the Skill You Gained

Getting a certification is a good way to verify that you learned something new. It’s easy to make a claim about your skill set and knowledge, but people would always ask you for proof. That’s why if you get certifications, showing them what you’ve learned and trained for is more than enough to convince and prove them your worth as a consultant or strategist.

Better Understanding in the Industry

While many experts claim they are self-taught, there are still things that are hard to understand. Attending courses or seminars, would give you better insights as to how the industry works without second-guessing anything. You’ll have stronger and more solid background in the field.

Demonstrates Your Commitment to Learn

This is more on personal growth. The urge to continuously learn and study only shows your dedication on improving yourself. Having this kind of attitude would give you a better edge on the industry as well as will help expand your understanding. 

Gives You Exposure to Latest Trends & Practices

Through these types of programs, it’s easier to learn and be exposed to latest news and trends in the industry. As the industry is in constant change, it’s hard to keep up with the “new standard.” Attending SEO training is a convenient way to learn new and fresh things.

While you’re not required to get certified, having one can definitely benefit you in so many ways. So if you’re thinking on whether you’ll need it or not, it’s better you grab the opportunity while you have it.

It’s always a challenge to find an effective and reliable SEO expert that would help you with your digital marketing campaign. The term has been practically thrown around a lot these days which makes the search even more difficult. You’ll see people from left and right claiming that they’re a seasoned specialist only to be disappointed by the level of work they’ve done.

That’s why to help you filter out the bad ones from the good, here’s a list of things you should look for an SEO specialist. 

Years & Level of Experience

People can bluff their way into establishing their own agency, but nothing can beat years of experience. By talking to a skilled SEO consult, you’ll know whether s/he is a sham or not. One good look to your website is enough to provide you with quick yet detailed analysis. This is why it’s important that you talk and discuss things with them. 

Industry Knowledge

Another important thing you should look at is the amount of understanding they’ve got in all bases of SEO. It’s not just about how your website looks like, but also their knowledge on on-page and off-page side of things. Only an expert can fully talk about these things with confidence.

Marketing Savvy

One of the giveaway traits of a legitimate SEO expert is their interest in marketing and all things related to it. More than just fixing the outer shell, they’ll also worry about how you’ll market and attract more customers to get to know your brand.

Certification

Although certifications don’t necessarily reflect how good a marketer is, it shows their passion for the industry. Usually, even the seasoned SEO specialists attend search engine optimisation training in Hong Kong to refresh their mind on the latest trends and practices.

These are just some of the traits you should be looking for an SEO expert. Aside from these, it matters that the person you’ll be working with is someone who’s very transparent and straightforward. This is because it’s easier to discuss things and resolve any future conflicts that may arise. In the end, it’s all you having better judgment on whom to trust.

Is there anything better than free stuff? Yes! Free stuff that help you achieve extra website traffic, rank, credibility, and revenue to your business. 

Fortunately, these free tools we are talking about actually exists and are just out there waiting for you to utilize them.

Here are some of the collection of the top free SEO tools that will absolutely be helpful for your site:

Google Analytics

Do you need data source that provides high-quality and detailed information? Google Analytics is the best answer. All the significant and workable data about site visitors, traffic, and more comes from this tool. If you are not yet using this yet, now’s the time to start!

Ubersuggest

This is an all-in-one SEO tool designed to ace your way to success in SEO. There are a lot of data you can get from this tool, especially for your keyword research. With Ubersuggest, you can have your needed keywords that will allow you to create fresh and quality content to help your website rank. 

MozBar

MozBar will help you discover the right information in a single glance. By using this, you can create an instant report on the website you are visiting. MozBar’s others features are more useful to its subscribers, but this one free feature is definitely helpful for startups.

SEOWorkers Analysis Tool

This free tool allows you to generate a report from any website by using its website URL. It helps you save a lot of time in analysis and also provides background information about the website.

Here are just some of the useful tools you can utilize for your own SEO. However, these tools, just like any other resource, need knowledge and practice, too. Step up your knowledge in SEO by researching or joining course such as search engine optimization training in Hong Kong. 

With the right training and the free tools available online, learning the ins and outs of the industry will be easier.