Category: Lead Generation

Running a lead generation strategy can be confusing if you don’t know which direction to go to. Many would even find the process as the trickiest part of marketing. One of the biggest reasons why it is like that is because things are not planned properly. Because of this, companies struggle to find what move to do next. The worst thing is, they commit mistakes that can ruin their chances on winning the competition.

To save you from those, there are tons of things you need to know. Here’s a list of mistakes you can’t dare to commit when it comes to running a lead generation campaign in Hong Kong.

Ignoring the Importance of CTAs

You might not realize it now, but call-to-action (CTA) buttons are important element of your campaign. It directs people on what step they must do next. It creates a level of urgency which visitors can’t simply ignore. With the right CTAs, you’ll instantly generate leads and conversions in no time. So, if up until this time, you haven’t had any decent CTA, it’s time you do.

Disregarding Social Media Presence

Every year the number of social media users across the globe increases. With this, it’s hard to ignore the power of this platform in terms of generating leads. Unfortunately, many organizations are still undermining its ability to attract people. However, at this day and age, having a strong social media presence is necessary. If you don’t allow your brand to grow on this channel, you’re letting a great opportunity to slip by. Today, having a social media profile across two to three platforms is a must.

Confusing & Complicated Contact Form

Contact form is a great sourcing technique to gain leads that are showing interest to your brand. However, may people would simply turn away from it if they are required to fill up tons of things. Instead of generating leads, your contact form can ruin your chance to attract new customers. To avoid this, focus on getting the basics. Stick with name, email address and message. This will make them more comfortable.

Beware of these mistakes and pay more attention to your lead generation campaigns. A successful strategy comes from a properly planned approach. So, be sure you review and check everything to avoid missing any opportunity to ensure the success of your campaign.

Small businesses should look into different opportunities to expand their customer base. This means maximizing all available channels and resources for their lead generation efforts.

But, how do small businesses make the most of their digital marketing strategy for lead generation? We share some of the ways to train your team when it comes to lead generation for small businesses:

1. Develop Content Offers

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Otherwise known as lead magnets, content offers make an effective strategy to attract leads and get them to subscribe to your email list in exchange for their contact information. Content offers come in different forms – blog posts, case studies, whitepapers, or any material they can download.

However, developing content offers go beyond providing them with valuable content. You need to setup these content on the appropriate pages of your site – preferably on those that get the highest traffic.

2. Email with a Purpose

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Leads from content offers can filter through your email list. This provides you with contacts that you can reach out to. However, this doesn’t mean you’ll blast them with email almost every day. What you need is an email marketing plan that makes your leads more interested with your services. Develop your email sequences with messages that match their stage of the buyer’s journey. This helps in nurturing leads until they’re ready to transact with you.

3. Qualify Your Leads

Not all leads may need your services. There are some you’ll need to disqualify or put on hold, so you can prioritize leads who have a genuine need for your service. This is why you need to qualify them and determine if they’re interested in buying anything from you.

A lead generation strategy is staple in any business. As you attract and nurture more leads, you’ll soon find your small business growing and matching the pace of household brands.

In today’s digital world, social media plays a big role in how businesses become visible to their target audience. A well-crafted Facebook post, a creative tweet, or even eye-catching visuals on Instagram can contribute to a business’ online presence. 

How do you maximize social media to get more attention? Start with the following hacks:

Get Micro-Influencers to Promote Your Brand

One thing you can learn when you get social media training is how to leverage micro-influencers for your brand promotions. Micro-influencers are individuals with a significant number of followers on social media – usually around 1,000 to 1,000,000. They can tweet or write posts to promote your brand to their followers. 

The trick is to find micro-influencers who are being followed by your target audience. It won’t make sense if your restaurant business is promoted by a micro-influencer who dabs in beauty and fashion, right? 

Promote Your Own Content

Have a new blog post or video? Schedule them for posting on your social media feeds. 

This is effective if your blog or videos are not getting as much traffic and attention as you’d like. Posting new content regularly allows you to extend visibility to a wider audience. This also helps your brand stay in front and center of your audience. As you post new content, your audience is also likely to share this on their own social media feeds. 

Repurpose Content for Different Social Platform

Don’t have new material to share? No worries—you can repurpose content and post them on different social platforms. 

For example, use a portion of an old blog post as material for your videos and post them on YouTube. You can also create infographics or image content and reshare them on Instagram or Facebook. 

The key is to match the content material to the social platform. YouTube can be great for video content, while Instagram is best for more visual content. 

If you’re not maximizing your social platforms, now’s the time to do so. Think of it this way: your customers are using social media, so why aren’t you? Train your team on social media strategies, and see how much impact it can make on your business. 

Your phone has been ringing non-stop. You’re getting inquiries about your services and products left and right. But, why is your conversion rate not hitting the ceiling? 

You’re probably doing something wrong with your lead generation strategy. 

Here’s one thing you need to understand about lead generation—it’s not a “cast a wide net and expect everyone to be your customer” approach. 

An effective lead generation strategy starts with knowing who your real customers are. It’s about laser-focusing your efforts, so you don’t waste time, money, and resources trying to convert everyone. 

In this post, we’ll help you solidify your lead generation strategy, so you can convert the ones who can make an impact on your business.

1. Identify Your Target Buyer Persona

One important thing you’ll learn when attending a digital marketing strategy for lead generation training is how to define your buyer persona. A buyer persona is a representation of your customers. This details their demographics and psychographics. 

Knowing your target buyer persona makes it easier to develop lead generation strategies and position your business based on their needs. This also helps you create marketing messages that appeal to their interests. 

2. Segment Your Leads

When it comes to lead generation, you need to determine who your top of the funnel (ToFu), middle of the funnel (MoFu), and bottom of the funnel (BoFu) leads. This allows you to allot the appropriate digital marketing channel when targeting prospects. 

For instance, optimizing your website to get more traffic is likely to attract more ToFu leads. Remarketing campaigns, email marketing, and paid ads are effective at drawing the attention of MoFu leads. Promotions are more ideal for targeting BoFu leads. 

3. Maximize Your Digital Channels

Most businesses think the only way they can get leads is through social media. While Facebook is the biggest social media platform to date, it’s not the only channel you should be focusing on. 

For one thing, you need to work on your website. Think of your website as your online business card. It’s where customers will find the most information about your business. 

You should also look at the writing on third-party websites. Submit guest posts on websites where your target audience is most likely to visit. 

Just like any strategy, lead generation requires a great deal of thought. It’s not something you do at random—you need to know which digital channels work for you, so you’re getting the right leads that will convert into business.