As a business owner, you have to know ways to boost your online presence. SEO is one of the most powerful means to achieve this. By taking search engine optimization training in Hong Kong, you will be equipped with the knowledge and skills to redefine and strengthen your online marketing efforts. Here are some of […]
How to Create Blog Posts That Drive Traffic
Writing blogs is one of the most effective ways to gain awareness for your brand and build authority. But, if your blog is not getting traffic, how do you make your business stand out? You don’t have to put your blog in draft – you can create one that drives traffic and makes an impact. […]
How to Develop a Buyer-Centric SEO Strategy
Back in the day when SEO was new, webmasters tried different aspects to game the search engine. That won’t work today. An important aspect of SEO is optimizing for the users – a fact that Google continuously advocate. With users at the center, how do you develop your SEO strategy? With professional SEO training in […]
What is Local SEO and How Does It Work?
People search for businesses near them to make a purchase. For example, a user who wants to buy food often go to a restaurant that’s closest to them. This type of behavior led to a rise of “near me” searches. This is proof that local SEO should be an important strategy for businesses with a […]
SEO Metrics You Need to Track
You decided to run an SEO campaign. Now what? You measure it. The great thing about SEO is it provides you with a measurable strategy. There are different SEO tools that you can use to see how your SEO strategy performance and what you can do to refine it. The question is – which metrics […]
Combining SEO and PPC: How to Develop Your Digital Strategy
“Do I choose SEO or PPC as my strategy?” This is a common question that businesses ask when they talk to digital marketing experts or when they try to develop their own strategy. While SEO and PPC are done differently, this doesn’t mean you have to choose one over the other. It’s a matter of […]
How to Boost Your Email Marketing Game
Email marketing is alive and very much working. Even with the growing popularity of social media and other online channels, email remains an effective way to market your brand and connect with your customers. Here are some tips on how to boost your email marketing efforts. Personalize your emails Use customer data to personalize your […]
What Are the Most Effective Business-to-Business Lead Generation Strategies?
A good business-to-business (B2B) marketing requires effective lead generation strategies. It is in fact considered as the backbone of every marketing initiative for every company. Establishing valuable leads provides a strong pipeline to many organizations since it contributes to their growth and success.b In this post, you’ll find out about different B2B lead generation strategies […]
Boost Up Your Leads Online – 4 Effective Ways to Do That
The digital world can be your ally or enemy depending on what cards you’re playing. Many companies have been running around on the field in the hopes of increasing their leads. Unfortunately, this is easier said than done. Diving into the industry can be challenging especially when you don’t know how to plan and work […]
3 Lead Generation Mistakes You Must Never Commit
Running a lead generation strategy can be confusing if you don’t know which direction to go to. Many would even find the process as the trickiest part of marketing. One of the biggest reasons why it is like that is because things are not planned properly. Because of this, companies struggle to find what move […]