Category: SEO Training

One of the most important skills a successful SEO writer should have is the ability to know who you’re writing for and addressing their needs specifically by producing high quality content. Because you’re writing for a specific audience, it goes beyond having a good command of whatever language you’re using. With proper local SEO training, you’ll have a better understanding of the type of content you’re expected to produce for a local business, for example.

Understanding Your Readers

It’s important to keep in mind that communication is a two-way street. You’re not just writing for yourself, so you simply cannot write deliberately without understanding whom the content piece is for. This is why before deciding on a topic, you need to conduct a study and market research about your target audience or look for available data containing such information similar to what marketers do.

Being Original at All Times

When it comes to online content, especially those pieces aimed at Google rankings, being unique and original is a mandatory trait. Whether or not you’re writing for SEO, every writer understands that plagiarism is a big offense in this industry.

It’s not only because you risk getting sued for trademark and copyright infringement, but also because originality is something readers demand and a highly important part of SEO. Once Google detects a duplicated content on your website, not only will it hurt your rankings, but you’ll also get penalized.

Putting Proper Sourcing and Citations

Content pieces need to be interesting to attract as many readers as possible, but they also need to be correct and accurate. The only way readers will be convinced that your content is factual is if you provide credible sources through reliable links and mention them throughout your piece whenever needed.

You can also do external linking. Linking great sources to your content also tells search engines that you have something of value.

No SEO strategy is going to be a success without proper keyword research. You can’t expect great results for all your online marketing efforts if your chosen keywords are not properly targeted. So, what is the right approach when it comes to keyword research for a successful SEO campaign? With the right search engine optimization training and research, this will certainly be achievable. But first, you need to understand the different types available.

Head Terms

These refer to keywords containing a single word. As such, these usually get a huge amount of search volume and competition. When searchers do not specifically write the type of content they are looking for (For example, simply writing “vitamins” on the search bar instead of “vitamins for hair growth”), these types of keywords do not convert very well.

Body Keywords

Compared to head terms, body keywords are able to get a decent amount of search volume because these use at least 2-3 word phrases. Because these are more specific than head terms, these usually have a much lower number of competition, making them a bit more effective. According to the numbers, these get at least 2,000 searches every month. Some examples are “car insurance” or “order pet food online.”

Long Tail Keywords

As the name suggests, these keywords contain more than four word phrases containing very specific details. Compared to the two other types of keywords, these don’t acquire a huge search volume on their own. Every month, these only get around 10-200 searches. But, because these keywords don’t get a lot of volume, it also means these aren’t as competitive.

However, when long tail keywords are added altogether, majority of searches done online is comprised of these types of keywords. Some examples are “order effective hair growth vitamins online” or “affordable Halloween costumes for girls.”

If you own an ecommerce business, there are plenty of ways you can explore to make it grow and scale. From an online-only shop, you can expand to brick and mortar stores when things start to take off. Apart from adding new products or services, scaling up your marketing strategies through professional SEO training, or accepting orders from wholesale buyers, there’s one more approach you can look into: going global. So, are you ready to introduce your business to new international markets?

Are your products globally appropriate?

Even if your products are ready to grow, keep in mind that there are certain types of products that won’t translate well into global sales. Some factors may cause them to be too expensive to introduce overseas or in some specific markets. It takes a lot of work to sell products overseas, and all these efforts won’t be worth it if you won’t be able to find enough buyers.

Can you ship your products overseas?

One of the biggest issues ecommerce businesses face when they’re starting out is shipping orders. If your products are able to sell well in certain countries, it will be easier to find partners who can offer warehouses and shipping facilities that are closer to your target market. All of these, however, require a huge amount of budget. So, make sure to test the waters first.

Can you overcome language differences?

Here is another problem when trying to sell products internationally. Because your website and overall marketing efforts are using a single language, it’s challenging to market them to those that speak a different language. So, start by selling to countries that speak the same language first. If your business is based in America, for example, you can start by exploring Canada, Australia, and the UK. If your base is English, look into other countries that use languages with the same traits and structures.

“How do I get leads?”

This is often among the many questions that startup owners ask at the onset of their business. For the most part, startups often rely on referrals to pump leads into their business. However, if you want to scale your startup and become the next multi-million revenue business, you’ll need a lot more than referrals.

Here are some pointers when developing your startup’s lead generation strategy:

Improve Your Website’s SEO

Your customers are online. This goes to show that your business should be there, too. If you can’t find your website when you do a quick Google search, do you think customers will be able to find you?

Boosting your online channels is an important aspect when it comes to lead generation in digital marketing. Optimize your website with relevant, high-quality content. Use keywords that your customers are likely typing on search queries.  Be sure your business is optimized for local queries, so your website will appear on local results.

Use Opt-ins with Lead Magnets

An opt-in is a pop-up that appears on a specific page on your website. Some businesses use this to announce special offers or drive leads to a landing page with a downloadable content. Examples of these are ebooks, whitepapers, product guides, or even webinar invites. You can use opt-ins to capture contact information of your leads and add them into your emailing list for your nurturing campaigns.

Provide Compelling Ads

There’s nothing wrong with sticking to the organic way of generating leads, but using ads can give your business a little push. Ads appear at the top of search results—even higher than organic results. With a compelling ad copy and the right keywords, your business can appear in front of customers every time they search for your target keywords. For a startup, you don’t need a big budget. Allocate a $100 for a paid ad campaign, and you’re all set.

Also, read the article of: How to Amplify your Lead Generation

If you’re serious about scaling your startup, it’s time to give lead generation a great deal of consideration. Implement the right strategy and you’ll soon find your pipeline flowing with the right leads.