Category: SEO Training

SEO leads are potential buyers that find your product through search engine results. 

As easy as it sounds, the challenge is “how?’. Although its definition emphasizes on potential buyers finding you, it is still your job to be visible to them. 

So, how do you do it? There are countless ways, but I’ve made a short list to get those to only three. 

Website Optimization

Make sure visitors get to your website, stay there and click on multiple pages adds up to ranking points. Below are a few tips.

Improve website speed. Page speed directly affects ranking and user satisfaction. Don’t let visitors wait too long. Lessen bounce rate. Ask your web developer for more detailed steps you can take.

Use engaging visuals. It only takes seconds to click on a page and close it. Visuals does not only include images but also color palette, backgrounds, and overall website theme. Use your elements tastefully. 

Mobile-friendly layout. Many users have switched to smartphones in navigating the internet due to convenience and availability. It is essential for your website to be adaptive, not only for phones, but also for other devices.  

Content SEO

This includes choosing the actual context and content of articles, blogs and other materials published through the website. Here are a few guides.

Keyword Research. Before implementing SEO strategies, conduct a research first on the existing keywords. Identifying the most effective keyword set needs insight and a lot of analysis. 

Settling for what the competition uses might save you some resources but do you really want to just trust what they do without checking it out for yourself? 

You can incorporate your brand, industry, services, products and locality to name a few keywords ideas. All of which should be subject to rigorous checking.

Use of Keywords. Use the right words on titles, meta description and body. After seamlessly positioning keywords, the whole article should be a delight to read. Avoid overstuffing. 

Content Quality. Focus on producing engaging content. Your first objective is for users to actually read your content. Make sure that you are creating user-centered topics. Take note of the wants and needs of your audience.  

Link Building

There are different kinds of links for SEO that affect your rankings.

Internal Links. In addition to links for your homepage, menu or contact info, it’s also important to create links within your content. Point your users to related content within your website. Aside from making the topic more interesting for the reader, it also signals search engines on the overall context of your articles.

External Links. Add links of already authoritative pages in your writing. It adds credibility to your content and helps readers have a more gratifying experience. 

Backlinks. When another content creator creates an external backlink to your page, that is recognized by search engines as your backlink. Getting backlinks means getting acknowledgement from another website of your content’s value and credit.

There are other notable strategies you can use for SEO leads, but there is not one strategy that will work for all businesses. 

Achieving the best plan of action is no easy task. To get the right mix, marketers are constantly evolving along with digital marketing trends. Visit vishwasthakkar.com for lead generation training and learn strategies on how to gain quality leads.

Local SEO is a marketing strategy focused on using near proximity searches to position their business better. Ranking higher on local searches means users nearby find their products easier.  

If your business has a physical office, it is especially important for you to exploit your geographic advantage. 

So how do Local SEO ranking factors start to exist?

With the increase in users preferring mobile online searches, Google discovered that there is a need to provide immediate relevant results for people looking for topics near their location. 

To improve results, they started taking the searcher’s proximity into account even when no location is provided in the search keywords. Marketers supplement this with various SEO strategies of their own. 

Check out how Local SEO works from an expert local seo training provider in HK to learn more.

I prepared a few guides on what to focus on and what you can do on how to do it effectively based on the most recent trends.

Google My Business. Create Google My Business page and make sure you get verified. It gets you on Google Maps and adds you to Google’s local search results. Add important information and links to your website.

Consistency of Information. There are a lot of platforms your business can be nowadays, each having different features and benefits. 

Make sure that your business name, contact numbers, address, landing pages and social media accounts are consistent and correct along all platforms. Add location pages. Make it easier for people to find you.

Research Local SEO Keywords. Before embarking through the journey of Local SEO planning, do your research. Check the competition. Look for new prospects and find ways to capitalize on the old ones. 

Learn elements within your locality that are unique to your region. You can start with identifying what differentiates your local audience from general ones. 

Mobile-friendly Website. Compared to when internet connection was only possible through a cable at home, the switch to mobile meant that proximity of where the search was made and what they are looking for has become more relevant. 

Recent data suggests that more than half of online queries come from mobile devices. The need to cater to those queries is an urgent matter.

Make sure your pages are adaptive in form and structure. Improve user experience. A simple difference in screen orientation can make a world of difference when you’re looking into a small 5-inch device. 

Social Media. Since mobile devices have taken over online queries, social media has also become a worthy topic to discuss. 

People on their mobile phones engage on multiple social media platforms on their phones. Make sure you are visible to them.

Each social media platform has their own target audience and strategic guides. Make sure you are active on platforms that are in line with the nature of your business. 

Being on facebook is a staple for almost all businesses since they hold the most number of audience. If you are engaged in an aesthetic themed coffee shop, Instagram might be right for you. If you’re a third party business solutions provider, linked in might be a better choice.  

Participate in your Community. Everybody is on the internet. By participating in your local community, individuals and other businesses are encouraged to talk about you. Mentioning you on their blog or on their social media account gives a boost to your rankings. 

Google also detects the locality of the sources of these contents and links. This makes it much easier to gain good local SEO returns.

Create Local Content. To further encourage internet users from your locality to engage with you, produce contents that are focused on topics they can relate with. People are bound to interact with matters that they are familiar with.

Where is Local SEO headed?

As time went by, along with Google updates and changing digital marketing practices, local SEO strategies have also evolved. New strategies will come to be developed and some will be deemed obsolete.

The fact still remains that in the world created by technology towards immediate solutions, Local SEO will remain relevant. Google searches will only continue to advance and strive to make search results be the most useful to their users.

After SEO was introduced as an effective strategy for marketing, there was an abundance of courses available online to assist aspiring marketers and businesses. 

Every agency, coach, online academy at one point has claimed to offer the most effective course but it makes it much more difficult to choose. 

A good SEO course is both Effective and Worthwhile. 

It may seem that only you are on the receiving end but keep in mind that you are also investing time and effort the whole duration of the course. 

Things to Consider 

Reputation. You know the more popular course provider once you search Google but there can be unlimited alternatives as well. To check, look at the company / academy profile. How long have they been in business? What are their credentials? How about reviews?

I can go on but the point is, always practice due diligence by checking out the course provider, or any service provider you might want to look into in the future, at that.

Money. It can either be paid or free. Check your resources and decide on where you have enough funds to cover paid lessons. If you do decide on a paid course, the more reason you should continue reading for things to look for so you can be sure it’s worth it.

Time. Online courses range from hours to months. If you do not have time to dedicate to learning, you might want to try the shorter, more flexible ones instead. You also wouldn’t want to waste money on classes you can’t attend. 

Shorter lessons do not mean inferior. Everything depends on the course’s scope. If you are new to SEO, try watching a few short courses and decide from there. If you wish to pursue and feel that you need more, you can try guided SEO courses. This particular seo course provider based in Hong Kong offers tailored classes as well. 

Your skill set. If you have no idea what SEO is, you need to find the appropriate level of discussions for you. It’s wasteful to enroll in an advanced class when you are yet to learn the basics. Take note of the title and description of the course before diving in. 

Specialization. SEO is applied in various aspects and you must consider whether you need to only have a general idea of the subject or expertise on a specific task, let’s say off-page SEO.  

Practical Application. Although most courses have a theoretical approach on SEO, some provide real scenarios application which is actually the reason you enrolled in the first place. 

Apart from this, you can tell more by doing your own research. Do their affiliates have actual digital marketing experience? Does their website content use SEO? Do their page urls have SEO-friendly structures? 

Having so many options is confusing and you might be tempted to go and search and review every article about SEO. This also has advantages of its own, but having a structured learning guide will always be more efficient. 

Why go through 10 books when a capable institution already went through a hundred and deemed it necessary for you to only look through one to achieve your objective. 

Nothing is constant in SEO – except the fact that content is STILL king. 

With Google’s latest algorithms, there’s more emphasis on improving website content to engage with today’s search users. This is why SEO specialists, digital marketers, and website owners all adhere to EAT: Expertise, Authoritativeness, and Trustworthiness. 

But, how does this fit with SEO content marketing? It starts with mastering the fundamentals and getting in-depth search engine optimization training for your team.

Let’s focus on the following:

1. Matching Keyword Intent with Content

The entire search experience starts with users. Before, website owners simply stuff their content with tons of keywords to rank their sites. That’s not the same case today. If anything, plugging too many keywords can even put your site in trouble with Google. 

The key is to match keywords with user intent. This means using keywords that are transactional in nature shouldn’t be in pages that aim to educate users. For instance, “buy cheap sneakers” are transactional keywords because are used by searchers with high purchasing intent. 

2. Focusing on Authority

One of the important features of the E-A-T strategy is having content written by credible sources. This means content can’t be written by just anybody; it should be written by someone who is an authority on that particular subject. 

This is a reason many Your Money Your Life websites were hit by the algorithm update. Many of these sites lack authoritativeness when they’re supposed to be providing advice from the experts. One way to ensure authority and credibility in your SEO content marketing is to include authorship or have subject matter experts write for you. 

3. Being the Trustworthy Source

Trust is a big factor in today’s search behavior. This translates into how you delight your customers and address the bad press. Google treats websites with lots of bad reviews as low quality, which is why you need to leverage trust factors to rank.

An important strategy is to build on positive reviews on Google My Business, Yelp, Facebook, and so on. Another way is to ensure your customers have a way of reaching your business, such as having accurate contact details and physical address. The more trust you build, the more likely Google will rank you. 

Good content is just the tip of the SEO iceberg. You’ll need to have more thorough strategies to start ranking and be visible to your target customers if you want to stay competitive today. 

In today’s digital marketing landscape, SEO is a fundamental strategy for any business. The higher your business ranks, the more opportunities you have of staying in front of your audience.

However, SEO isn’t a strategy that one or two people can execute. It’s a responsibility that falls on the entire marketing team of your business. This goes to show how important it is to do basic SEO training.

With SEO training, your team can become more familiar with how search works and effective strategies for businesses. You can start with the following training courses:

SEO Analysis

One of the most important things you need to get started on SEO is a thorough analysis of the website’s performance. This allows you to determine what needs fixing and what’s working before making any implementations. Training your team to do SEO analysis provides you with basis to compare your current website’s performance with the competition. Most importantly, this helps you determine your next move.

 On-page SEO

Learning how to optimize your website is part of on-page SEO. This involves optimizing all elements of your website – from body content to Meta tags. Getting SEO training for on-page optimization equips your team with the basic understanding of how website elements work together. On-page SEO often follows SEO analysis to know you’re implementing the appropriate fixes for your website.

Off-page SEO

This involves all activities that you do outside of your website, but still has an impact on the overall site performance. One example of off-page SEO is link building. This includes reaching out to online publishers that allow you to feature your content with a link back to your website. Learning how to build links not only improves your site’s authority, but also helps you build relationships with other website owners.

Through ample SEO training, your team can cover the basics to improve your website’s rankings and help your business thrive in the digital landscape.

Just to be clear, there is no shortcut to having a high-paying job in the SEO industry. You have to work your way in by building a solid skill set and establishing great digital marketing credentials. And as you progress with your practice, greater opportunities would open for you in the SEO world. One thing is for sure though: insiders’ tip from SEO professionals can take you closer to the job that you wish to have.

Here are some tips and reminders that can help you succeed in the SEO industry.

Build credentials

At some point, you have to have first-hand experience, for that is the only way in. And what better way to do it than by being employed with an SEO agency? Take this as an opportunity to learn everything about the technicalities of SEO methodologies as well as the type of corporate culture SEO folks share. Be involved in campaigns and explore other roles in the agency to further diversify your skill set.

Develop your SEO skills

Strive to develop a solid skill set. The concepts that you may have learned from your local SEO training in Hong Kong may not be enough. You have to put all those theories into actual practice. Build a skill set that would give your portfolio as significant upgrade. It could be keyword research, content development, and analytics. Focus on one area first then try the others later on.

Stay updated and know the trends

Continuous learning is a must if you want to succeed in this profession. Read SEO related news and updates and be an active member of the online community of SEO professionals. Follow relevant blogs and social media posts by key personalities in the industry, as well. Stay abreast with the digital marketing trends and updates from the search engines.

Do these things passionately and one day, you’ll find yourself as an agency leader or an established authority in the SEO community. It is just a matter of hard work, passion, and an endless quest for learning in the fast-paced digital world.