Category: SEO Training

You decided to run an SEO campaign. Now what? You measure it.

The great thing about SEO is it provides you with a measurable strategy. There are different SEO tools that you can use to see how your SEO strategy performance and what you can do to refine it. The question is – which metrics should you track?

When getting search engine optimization training in Hong Kong, you need to learn how you can measure your SEO efforts. Here are the metrics you need to track:

Clicks

Clicks refer to the number of times a user visited your website. If you’re using Google Search Console, this allows you to see how many traffic your website is getting. By tracking the number of clicks, you can determine which of your pages are performing and which need improving. In turn, you can refine your SEO strategy to boost performance.

Clickthrough Rate

Clickthrough rate refers to the percentage of users who clicked your page versus the number of times it was shown on search results. One of the ways you can influence this metric is through the title and descriptions of your pages when appearing on search.

Conversions

Conversion is the measurement to the number of times a user completed a desired goal. This can be clicks on a call to action, an email subscription, or an appointment schedule. By tracking your conversions, you can determine if your initiatives have business impact.

Every strategy should be measurable. Otherwise, you don’t know if you’re paying attention to the right efforts. If you want to learn more about SEO metrics, talk to our expert.

SEO training courses are designed to provide learners with all the details they need to know to become an expert. They cover everything from link building and keyword research to content writing and website optimization. These are the most essential aspects to achieve higher ranks on search engines such as Google, Yahoo!, and Bing.

Like what we always say, all these information are available online for free. But what really makes enrolling in a course the better option? Check out the following to understand the benefits of taking SEO training courses.

More detailed information

Courses are crafted to provide complete and comprehensive guide to SEO and its various aspects. They are mostly developed by seasoned digital marketing experts. You can expect that the guides are based on years of experience in the field, including some of the best practices to achieve different digital marketing goals.

More structured learning

Training courses come with syllabi containing the scope and the track of the learning process. If you plan to learn on your own online, you might not get the same structured learning perusing online guides, checking out blogs, and watching videos. In many cases, you would find similar information from two resources, simply wasting your time. In addition, you may not realize that you are reading about advanced tactics skipping on the most essential ones. This is simply not the case when you go for a well-planned training course.

Updated

SEO courses are updated regularly, especially when there are changes in the practices, new trends in the marketplace, and algorithm updates. In a fast-paced industry such as digital marketing, you can never settle with something outdated or obsolete.

Practical learning

Most courses involve one-on-one instruction with the trainers as well as interactive group learning sessions. This opens opportunities to learn from others, to collaborate, and be exposed to other ideas. They also require learners to create projects to apply their newly acquired knowledge, allowing you to get a glimpse of the real working process. Hands-on training is almost always more effective than simply reading endless texts and digesting concepts.

Certification

Once you finish your course, you would receive a certification from the training agency. In some cases, you will have to pass an examination. An SEO certificate is a good addition to your credentials, whether you plan to train your in-house team or simply apply for a position in an online marketing agency.

You see, there are many reasons to consider enrolling in a training course. Check out our SEO training courses in Hong Kong and start your journey to becoming an expert.

Search Engine Optimization aims to boost a brand’s presence and its website’s traffic through the use of the best practices prescribed by the search engines themselves. Just about any type of business can benefit from SEO. This explains the growing demand for such digital marketing solutions.

Whether you want to learn SEO for your own business or you want to build a career out of it, there are many SEO training courses out there for you. Truth is there are a lot of free resources online. But if you prefer learning through a structured course over combing through guides and blogs online containing similar information, then taking a course is your best option.

It pays to know this early that these search engine optimization SEO training courses are not created equal. Here’s a quick guide on choosing an SEO course.

Check out the syllabus

Once you come across a course online, check out its syllabus. This should give you the idea on what to expect and whether or not it matches your goals for the training. A good course should include lessons on technical factors, on-page SEO, and off-page SEO. Some courses include web design, while others focus solely on SEO. Reading through the syllabus and content descriptions should help you see if the course is too broad or too specific for you as a learner.

Choose recently published courses

SEO practices change over time, so it’s important to go for the most recent course. Check out courses published in the last two years. Older courses are fine as long as the publishers update them regularly.

Go for credible and true experts

Practically anyone can claim to be an SEO master. With this in mind, don’t forget to check the credentials of the author. Check their reputation in the digital marketing community and learn more about them by visiting their websites and blogs.

At this point you must have narrowed your choices to a few courses. The last thing to consider is the fee involved. SEO training courses either come as subscription-based or as one-time courses. Needless to say, your choice depends on your budget and your preferred learning pace.

In summary, an ideal SEO training course must suit your learning goals, recent, and is written by a certified expert. Start choosing a course today so you can start learning soon.

To start things right, the answer to this question is yes and there are plenty of ways to do so. This post is a short guide about the most important aspects of SEO and how you can learn Search Engine Optimization on your own.

Learning SEO

SEO is not exactly a new topic and you may have heard one or two things about it. Having a more in-depth understanding of it may sound a bit intimidating, but the truth is the learning process is neither always daunting nor costly. In fact, you can learn at the very comforts of your home without spending anything. Of course, you will always have the option of taking basic SEO training from a Hong Kong agency for a fee but doing your own research and readings online rarely hurts nevertheless.

The best way to start is to understand the main objective of SEO. Businesses may have different marketing goals but they are similar in the sense that they do marketing to increase their revenue. Now the question is how does SEO do the trick? SEO seeks to place you high on search engine results pages (SERPs). The higher your rank, the better chances you have at attracting traffic to your website, boosting chances of conversion. For a more in-depth knowledge on SEO, you can check out reputable online resources such as Moz, Search Engine Land, Search Engine Watch, and Search Engine Journal.

Keyword research is another basic task you need to know. Keywords are a group of words that you want to rank for. It could be a combination of your product or service and your business location. Choosing the right keywords can be tricky for a beginner as you need to do your research and consider whether long-tail or short-tail keywords are better to use.

After learning how SEO works and the role of keywords, it’s best to read up on the difference between on-page and off-page SEO. On-page SEO involves a number of tasks such as tag formatting, keyword use, site navigation, URLs, so on. As you can see, the process happens on the site itself. When it comes to off-page SEO, it happens outside your site. It involves links to your site, brand mentions, and other factors like social media marketing.

These are some of the most basic things you need to understand about SEO if you wish to start mastering the craft. Teaching yourself SEO is a good way to save time and costs, but again if mastery of the trade is what you are after, you need the guidance of the experts. You always have the option of taking basic courses for a surefire way to become an SEO expert.

If you’re looking to promote your brick-and-mortar business, traditional marketing tricks won’t cut it anymore. You also need to improve your business’ online presence and take advantage of all the benefits it brings, like a wider scope of audience and better engagement with customers.   

Bringing traffic to your website can be pretty tricky though, especially if you’re new to search engine optimization. Local search marketing, which simply means making your website visible in local search results in Google, can be handy, but local SEO training providers in Hong Kong says you need to be mindful of the following:

1.) Google My Business listing

Google My Business is one of the essential tools that separate your business apart from the pack. Listing your business should be your priority. It lets you control how your business shows up on Google’s search and map services without tweaking your website. It’s free and makes your site easily visible to possible customers who use localized search.

2.)  Schema markup

Schema markup is an HTML code which helps search engine fetch more information about a website to users. It essentially provides more context to data found on your website, which means potential customers can learn more about your business and improves the chances of them visiting your website. 

3.) Internal linking

Good internal linking doesn’t only make navigating your website easier, it also creates order or structure of information, especially if you offer different products or services. This also helps visitors to know where exactly on your website they can get the information they need.

For example, if you own a gym but also provide yoga lessons or injury rehabilitation programs, you can provide links on your homepage that go directly to the dedicated page of each service. 

You may also check our article about Social Media Marketing Hacks for Businesses

Local SEO can vastly improve your marketing efforts, make your brand known to potential customers in your area, and keep your business competitive.

You can’t improve your website’s ranking if you don’t know how to measure success.  After all, how do you know what to work on when you don’t know where to start?

To get the full picture of how to best approach your online marketing campaign, you need to know how to track your SEO results effectively. Fortunately, SEO training course specialists in Hong Kong say there are quite a few metrics you can use, such as:

1.) Organic search traffic

Beyond search engine page rankings, you need to be aware of how your organic traffic is faring. Organic traffic means site visits that are not paid or people who land on your website because your site showed up on their search results.

Using Google Analytics, you can view your website’s organic traffic numbers as well as trends over certain periods. This can give you a better idea of whether people are actually visiting your website, regardless of where you are in the search rankings.

2.) Engagement traffic

Understanding how your site visitors behave is also crucial in measuring your online marketing campaign’s success. 

How much time did they spend on your page and what are some of the pages did they visit? More importantly, did they sign up for your newsletter or purchase through your website? Knowing all these can help you better gauge if your SEO strategies are working and what area you still need to improve on.

3.) Keyword rankings

Keyword ranking is still useful, as it can let you know if you are targeting the right keywords or whether your site ranking for those keywords is improving. While there are other metrics you can use, measuring keyword ranking remains an indispensable tool for many online marketers.

Check our article about: SEO Keywords: Understanding the Different Types for Effective Research

Tracking your website performance regularly in terms of traffic and conversion can help you make better-informed decisions. This in turn can help measure your ROI better.

If you are a digital marketer or you maintain a website for your business, chances are you’re well aware of the changes that happen in SEO in the past few months. And as with any other industry, quickly adapting to changes can improve your search page results.

But before you embrace the changes in online marketing, it’s worth taking some time to learn more about what these changes mean and how it will affect your site’s ranking. 

These are top trends in search engine optimization SEO training experts say are worth looking into this year:

1.) BERT

Google’s Bidirectional Transformers for Language Understanding certainly made a splash when it was rolled out in 2019. It’s a natural language processing technique that helps the algorithm understand search queries by establishing context using the surrounding texts. This helps Google understand the intent behind people’s queries.

It’s important to know though that you can’t optimize for BERT. What you can do is to optimize your web content and make it more natural and useful. 

2.)  Content length

Speaking of content, there are several discussions on how long should content be. Some argue the longer form articles tend to get more readers while some say the content first and foremost should be informative, regardless of how long—or short—it is

The bottom line here is when creating content, keep in mind how your readers will consume the information and how relevant they are to what they need. It would be a waste to write a 2,000-word article if you don’t really offer anything new or useful.

3.) Page Speed

One way to improve customer experience is to not make them wait. If your web page doesn’t load fast enough, potential customers might as well look for information somewhere else. See how fast your website loads and fix problems right away to make your visitors’ browsing experience smoother.

Also, check this article: Increasing Traffic to Your Website the Right Way

There is no lack of changes in the SEO space, and it certainly helps to stay updated on how you can leverage these changes to improve your site’s rankings.

SEO shouldn’t be too difficult. While it does require a bit of technical know-how, those things can be learned, especially if you’re keen and willing to be good at it. Especially if you are a business owner, SEO can help gain an edge over your competitors.

A basic SEO training course in Hong Kong can greatly boost your knowledge of SEO, but to help you get started, here are some terms that you need to be familiar with:

1.) On-page SEO

You’re sure to run into blogs and online resources talking about on-page SEO. It simply means optimizing and tweaking your website to improve its search results ranking. It can be anything from posting original, engaging content to using metatags that best describe your business, to getting your URL structure right.

2.) Link building

The rank of your website depends on the variety of factors; one of them on your link building techniques. SEO specialists previously focused on growing the number of their backlinks, or links from a page on another website to theirs. Now, it’s all about the quality of the links and how relevant they are, which are two factors the Google algorithm prioritizes.

3.) Content strategy

One common mistake many SEO rookies make is creating content just for the sake of it. Your content should be informative and relevant to what your visitors are looking for. You need to create content that you can confidently promote online.  Think about it as your way of talking to your possible customers and convincing them to trust your brand.

Also, check this article as well: Success in SEO Content Writing: Skills You Need to Have

Every business owner who wants to improve their online presence should have a good grasp of SEO. It can make a difference in driving traffic to their website and converting leads into sales.

Online shopping has truly become a part of everyone’s routine. It has made things a lot easier for many, and if you want to capture your share of this trend, start by creating an effective, well-designed online store. You’ll need one that can stand out among the sea of other e-commerce websites that target the same audience.

Stick to a simple design

A great website design is all about looking crisp and clean. Go for a simple yet interesting layout that won’t leave your visitors feeling confused. You want that positive impression as soon as your page starts loading, so make sure your homepage design does not look outdated.

Any corporate SEO training will tell you that a simple typography with high-quality content is all you need to keep your visitors focused on the important aspects of your website. Highlight the products and services you’re most confident in and convince your readers why these are essential.

Able to accommodate mobile sales

Have you tried visiting the same website using different screens? Depending on the device, a website should allow users to have that smooth experience, especially if it’s an ecommerce one. Because people spend more time on their mobile phones, this is where you’ll get most of your customers.

It’s best to design a responsive website that will work well for this type of browsing. Make sure to update as often as possible, as mobile devices get updated frequently as well.

Can provide an easy and safe shopping experience

Online users, especially potential buyers, are all about that efficient, hassle-free experience. They won’t have the patience to wait for slow websites to load. Page load times should meet your customers’ expectations, especially if they’re trying to purchase products that get sold out immediately.

Also, because online shopping means your customers will have to provide their personal information, you have to make sure that everything is safe and secured.

Every online business owner understands the importance of website traffic in terms of growth. This can serve as an effective indicator of how well your marketing efforts are working, the type of audience that visits your website frequently, the improvements you need on your SEO approach for increased search engine credibility, and how you can attract more buyers, increase conversions, and generate more leads. In addition to basic SEO training, here are some ways you can drive quality traffic to your ecommerce website:

Post regularly to social media

One of the most popular yet effective marketing tools available are social media platforms. These are among the easiest ways to drive traffic to your website. If you regularly post on your business’ official social media accounts, you’ll be able to promote blog posts and other useful content on your website.

Through shareable content, your social media following can be converted into website visitors and actual buyers. Remember to keep things simple. Your job is to make your audience understand why they should get your products and services. Also, don’t forget to include hashtags.

Engage with your online

When people leave comments on your social media posts and blogs, make sure to respond in a professional manner or in a tone that best suits your business. Answering people’s questions and participating actively in conversations will make your visitors feel more involved.

Be sincere with your audience and build a solid reputation. The more you engage with everyone within your industry, the more exposure you can expect which will help you obtain more traffic.

Start email marketing

Stay connected with your customers by sending them regular emails containing newsletters and offers they may find useful and interesting. Make sure to provide links and information to pages on your website that contain more details to help your audience understand what exactly you’re offering.

Be careful, however, regarding the volume of emails you send. Otherwise, your readers might simply ignore, delete, or unsubscribe from your emails.